Stevens was approached by record company executive
Chris Blackwell in 1964 to run the
Sue record label in the UK, as an offshoot of
Island Records. He took responsibility for releasing a string of successful R&B singles on Sue in the UK, including records by
Ike and Tina Turner,
Jimmy McGriff,
Elmore James,
Wilbert Harrison,
Donnie Elbert, and
Inez and Charlie Foxx. He also compiled and annotated
The Sue Story compilation LPs. He broke into record production at Blackwell's suggestion in 1965, firstly on a single by
Alex Harvey and then producing
live albums by
Larry Williams and
Lee Dorsey. The following year, he was appointed head of
A&R at Island Records. His first signing to the label was
Birmingham band
The V.I.P.s, who soon changed their name to Art. Stevens produced their early recordings, before they added keyboardist
Gary Wright to become
Spooky Tooth. Stevens also managed and produced
Hapshash and the Coloured Coat, an artistic and musical collaboration between the band Art and designers
Michael English and
Nigel Waymouth, which led to the album
Featuring the Human Host and the Heavy Metal Kids. He encouraged them to write together, and reportedly commented to Reid at a party that a friend had turned "a whiter shade of pale".
The resulting song was recorded by Brooker's newly formed band, named
Procol Harum by Stevens, and – though turned down by Blackwell at Island – went on to become one of the defining songs of the era. Stevens served as the Mott's manager, and produced their eponymous 1969 debut album and its 1970 follow-up,
Mad Shadows (1970). After
Mad Shadows met with poor sales and negative reviews, Mott dispensed with Stevens' services and produced their third album,
Wildlife (1971), by themselves. After that album's commercial failure, Mott re-recruited Stevens to produce the
Brain Capers album (1971). On the verge of splitting up in 1972, Mott again dropped Stevens, and signed to
Tony DeFries' company MainMan. Mott's fifth album,
All the Young Dudes, was produced by
David Bowie. ==Later activities==