MarketH (Ayumi Hamasaki EP)
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H (Ayumi Hamasaki EP)

H is an EP by Japanese recording artist Ayumi Hamasaki, featuring songs later included on her fifth studio album Rainbow (2002). The EP contains the songs "Independent", "July 1st", and "Hanabi", all written and co-composed by Hamasaki, alongside composer Dai Nagao and producer Max Matsuura. Hamasaki had written and recorded the three songs when she was still hurt and influenced by the September 11 attacks and the completion of her fourth studio album I Am... (2002).

Background
On New Year's Day 2002, Hamasaki released her fourth studio album I Am... from Avex Trax. The album saw a new direction for Hamasaki, whose first three studio albums were dominated by a pop rock sound, and lyrics based on loneliness, confusion, sadness, relationships and individualism. The result was not well-received from critics, who felt the effort was "unassuming", particularly on her debut release A Song for ×× (1999). After being affected emotionally by the September 11 attacks, Hamasaki quickly changed the album's planned musical direction, and updated the album cover to support world peace. This effort was Hamasaki's first album to focus on lighter themes, such as faith, humanity and serenity. I Am... became a success and sold over 2.3 million copies in Japan, and was certified triple million by the RIAJ. Hamasaki began work on Rainbow the same year, and intended to focus on the same themes again. At the ceremony, Hamasaki felt that by only writing Japanese lyrics, she was not able to bring her "message" to other countries and decided to write in English. Despite this, none of the three songs on H feature English lyrics. Three months before the release of H, Hamasaki released her first single from Rainbow, "Free & Easy", on April 24, 2002. The song received positive reviews from critics and was a commercial success, peaking at number one on the Oricon Charts and selling over 400,000 copies. ==Recording and production==
Recording and production
The September 11 attacks influenced Hamasaki's writing for her studio albums I Am... and Rainbow. The song itself sold over 400,000 units in Japan and the profits were donated towards the American government to help with the damages. Rainbow and the H tracks were recorded in Tokyo at Avex Studios, Prime Sound Studio, JVC Victor Studios, as well as at other recording studios in Japan. "Hanabi" and "Independent" was mixed by Yasuo Matsumoto, while "July 1st" was mixed by Koji Morimoto. Japanese producer Dai Nagao, who had co-composed Hamasaki's album Loveppears, thought of a similar concept and suggested the idea to Hamasaki, which she accepted. The single version of "Independent" was not featured on Rainbow; instead, a version of the song titled "Independent+" was included as a hidden track. This was the third time Hamasaki had included a song as a hidden track, after "Kanariya" on Loveppears (1999). The song discusses independence and adulthood. The lyrical content is "uplifting and cheerful" and talks about fun experiences; Hamasaki commented, "This was the first time I had ever written a song ["July 1st"] from this viewpoint, and I even surprised myself!" "Hanabi" talks about Hamasaki's views of the world, and discusses personal nostalgia. Hamasaki wanted the songs to be deeper, and Tomita commented that "Hanabi" was the first time he saw Hamasaki feel more engaged with global artists and incorporating those influences, rather than simply being influenced by Japanese music. "Hanabi"'s title was written in English characters, and is the Japanese word for fireworks. The title was re-used on her single & for the track "Hanabi (Episode II)". ==Musical styles==
Musical styles
H incorporates different genres including trip hop, dance-rock and electronica. According to Tomita, Hamasaki had placed microphones in Tokyo Dome during one of her concerts, to recorded the audience's voices and "cheerleader" hand claps, as a way to incorporate inspiration from her fans. "July 1st" is a Eurodance and dance-pop influenced song. According to CDJournal, the song starts with a "natural breezy" guitar flow. "Hanabi" is inspired by British trip hop and dub music, and is also strongly influenced by ambient music. The song's lyrical content and composition were based on the theme of nostalgia, which Hamasaki felt was one of her more deep songs. She felt that putting "Hanabi" after "July 1st" was perfect because it interrupted the emotions created by the "summery vibe" of "July 1st"; Hamasaki herself had stated that her idea was to create "a summer that ends in deep sadness." Tomita felt that Hamasaki was trying to move outside of the Japanese domestic market by incorporating British trip hop influences. ==Cover art==
Cover art
The cover sleeve was directed by Shinichi Hara. Shinichi has been Hamasaki's creative director for photoshoots, album and single sleeves, and began collaborating with her in 1998 with her on her debut album. His final work was directing the sleeve for Hamasaki's 2009 single "Sunrise/Sunset (Love Is All)". The photographer, Keita Haginiwa, directed the photoshoot, which featured Hamasaki on a beach front. On different versions of the cover artwork, Hamasaki is accompanied by the male model Atsuko Kubota, who professionally goes by the name Minori. The artwork features Hamasaki sitting on a Harley Davidson in front of a beach, leaning and smiling away from the camera. H has five different sleeves featuring photos from the same shoot. All of these were housed in a transparent jewel case. The next three covers contained limited-edition colours; a pink edition, a green edition and a blue edition, all with different cover artwork with a border of each colour. All physical editions featured an additional black and white lyric sheet, a post card from Avex Trax and a Japanese Windows Media Player promotion flyer. All tracks were listed the same and were protected by the Copy Control Association. After the EP achieved one million sales in November 2002, Avex Trax re-released the EP as a digipak, containing all the colored covers inside, and used the original artwork for the front display. ==Release==
Release
H was digitally released worldwide with the original artwork. Each song has been featured on several greatest hits compilation albums by Hamasaki. For "Independent," it was featured on A Best 2 (2007), A Complete: All Singles (2008) and A Summer Best (2009). For "July 1st," it was featured on her A Best 2 and A Summer Best compilation and the final track "Hanabi" was featured on A Ballads (2004), A Best 2 and A Summer Best. For the A Best 2 series, which the first two tracks were featured on the white version and the latter track on the black version. All of the songs from H were remastered in Los Angeles, California by Bernie Grundman and Brian "Big Bass" Gardner, in order to have a "more powerful" feel on the compilation. "July 1st" was re-released as the b-side single for Hamasaki's 2015 digital single "Step by Step." ==Reception==
Reception
Critical reception H received favorable reviews from most music critics. Adam Greenberg from Allmusic reviewed the parent album Rainbow and favoured "Independent" and "Hanabi," but failed to mention "July 1st." He felt that "Hanabi" "focuses strongly on her vocal qualities as well as some interesting phrasing [...]," while he concluded that the song "Close to You" "[...] never quite gets off the ground, especially when compared to the ending track, ["Independent,"]" Greenberg, who had written the extended biography of Hamasaki on the same website, had listed "Hanabi" as one of her career standouts. CDJournal had reviewed each track on their mini-review. For "Independent," the reviewer called it an "upper dance tune" and felt the song sounded "aggressive." Tetsuo Hiraga from Hot Express commended the tracks. Regarding "July 1st" and "Independent," Hiraga praised the songs for showing positive messages and having more personality drawn towards the songs and said the songs had shown more "respect." Hamasaki hosted an online voting poll for fans to choose their favorite tracks to be featured on her Ayumi Hamasaki 15th Anniversary Tour Best Live Tour. As a result, all three songs from H were featured on the list. H won the Song of the Year Award at the Japan Gold Disc Awards in 2003, alongside "Free & Easy" and "Voyage." Commercial response (pictured), who claimed the annual number one with "Can You Keep a Secret?" the previous year, came second behind Hamasaki's H. H debuted at number one on the Oricon Singles Chart and peaked at number one for three nonconsecutive weeks, including its debut week, its second week and its fourth week on the chart, with the third week being occupied by Misia's single "Nemurenu Yoru wa Kimi no Sei." The single stayed in the top ten for seven weeks, slipping to number thirteen in its eighth week. "H" also debuted at number one on Tokyo Broadcasting System's (TBS) Count Down TV chart during the chart week of August 3, 2002, her thirteenth single to do so. H sold over one million units in Japan and was certified Million by the Recording Industry Association of Japan (RIAJ) in November 2002 for shipments of one million units. "Traveling" and H were the only singles of the year to be certified for one million copies shipped by RIAJ. H also remains Hamasaki's last single to sell over one million units and is the only million-selling single on Rainbow. It is her fourth single to sell over one million physical units, after "Boys & Girls" and A from Loveppears (1999), "Seasons" from Duty (2000) and "M" from I Am.... Hamasaki's last highest-selling single close to the one million physical sales mark was the next single "Voyage" which peaked at number one, but only sold an estimated 679,000 units in Japan and was certified double platinum. The song "Hanabi" was a commercially successful sleeper hit, becoming certified gold by the Recording Industry Association of Japan in January 2015, for selling 100,000 legal downloads since its release twelve and a half years prior. ==Promotion==
Promotion
The H tracks did not receive a music video. This was her first EP single since A (1999) and her first single since "Unite!" (2001) that did not feature videos. This was her last single release that did not feature a music video until her October 2014 single "Terminal." Each song from the H EP were released through endorsement deals. For "Independent," the song was on Nippon TV for the program The Baseball. This was the only commercial that Hamasaki was not present on. For "July 1st," Hamasaki was featured with the song on a lipstick commercial for KOSE Visee make-up in Japan. For "Hanabi," the song was used as a cellphone advert in Japan. ==Live performances==
Live performances
Hamasaki has performed the three songs on several of her Asian-based tours; • Ayumi Hamasaki Arena Tour 2002 A ("Independent") • Ayumi Hamasaki Stadium Tour 2002 A (All tracks) • Ayumi Hamasaki Countdown Live 2002–2003 A (All tracks) • Ayumi Hamasaki Arena Tour 2003–2004 A ("Independent") • Ayumi Hamasaki Countdown Live 2004–2005 A ("Independent") • Tour of Secret ("Independent") • Ayumi Hamasaki Asia Tour 2008: 10th Anniversary ("Hanabi" and "Independent") • Ayumi Hamasaki Premium Countdown Live 2008–2009 A ("Independent") • Premium Showcase: Feel the Love ("July 1st") ==Personnel==
Personnel
Credits adapted from the EP's liner notes. Song creditsAyumi Hamasaki – songwriting, composition, vocal production, additional production (All tracks) • Dai Nagao – composition (All tracks) • Yasuyuki Tomita – A&R • Shigeo Miyamoto – mastering, engineering • Shinji Hayashi – additional production • Max Matsuura – executive producer, vocal production, additional production Cover credits • Shinichi Hara – art direction • Shigeru Kasai and Takuma Noriage – design • Naoki Ueda – creative coordinator • Keita Haginiwa – photographer • Koji Matsumoto – fashion director • Fumihara Minoshima – stylist • Keizo Kuroda and Takahiro Yamashita – hair assistant and make-up stylist • Kanako Miura – nail artist • Atsuko Kubota – stand in • Katsutaka Numakura – transportation assistant ==Track listing==
Charts
Weekly charts Monthly charts Year-end charts ==Certifications==
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