, showing its large range of features.
New York magazine commented in 2014 that the version of Hoefler Text bundled with the Mac operating system "helped launch a thousand font obsessives." The company specializes in designing original typefaces, often comprehensive type families that include a range of styles or characters: its Gotham typeface for
GQ extends to 74 for print alone, and its Surveyor/Obsidian family past 100. Many H&Co typefaces take inspiration from historical models, and under-examined aspects of typography and
lettering, such as
Soviet house numbers, metal lettering on bus terminals, engraved maps, and old petrol pumps.
Bloomberg Businessweek commented that Hoefler and Frere-Jones bonded over a dislike of "so-called grunge typography, which trafficked in angst and messiness. Neither Frere-Jones nor Hoefler took to that trend, preferring a cleaner style based on historic typefaces." The company's work has been profiled in
The New York Times,
Time,
Esquire,
Wallpaper, and
Wired, as well as the design publications
Baseline,
CAP & Design,
CreativePro,
Communication Arts,
Desktop ,
Eye,
Design,
Graphis Inc.,
I.D.,
IDEA,
IdN,
Metropolis,
Page,
Print,
Publish, and
+81. H&Co's work is part of the permanent collections of both the
Smithsonian Institution and the
Victoria & Albert Museum, and it has been recognized by the
American Institute of Graphic Arts and the
National Design Awards. ==Notable uses==