Ward's ambition was to become a free-lance illustrator for magazines. He made his first sale on August 24, 1931, to Teck Publishing Corporation, which purchased two paintings that later were used on the covers of
Complete Detective Novel and
Wild West Stories and Complete Novel Magazine. Subsequently,
Dell Publishing asked him to provide several cover paintings for
Sure-Fire Screen Stories and
Ace-High Magazine. In August 1934, Ward married Viola Conley, who became his model for all the women in his pulp magazine covers. Eschewing the use of photographs, he painted her directly from life. Pulp historian David Saunders describes Ward as "inspired by the heartrending drama of death's cruel dominion over life's fragile and sensuous beauty". In October 1935, Ward was able to quit his job at
The Philadelphia Inquirer and devote his energies to his burgeoning career as a pulp cover artist. Most of his work was done for Harry Donenfeld's Culture Publications (later renamed Trojan Publications), publisher of
Hollywood Detective,
Lone Ranger,
Paris Gayety,
Pep,
Romantic Detective,
Spicy Adventure,
Spicy Detective,
Spicy Mystery,
Spicy Western, and other titles. Ward painted an average of about 50 covers per year for Donenfeld's magazines. He also painted occasional covers for other publishers' pulps, such as
Street and Smith's
Sport Story and
Munsey's
Red Star Mystery. In 1937 Ward was hired by
George Washington Trendle to develop iconic images of the Lone Ranger and the
Green Hornet radio characters to be used for merchandising. Ward was pleased at the exposure this work afforded him beyond the world of the pulps. He aspired to the greater prestige and better pay offered by the slick magazines, but publishers showed little interest in his work, even after he finally made his first sale of a cover painting to
Liberty magazine in 1939. Ward was inducted into the US Army on April 13, 1944. In September of that year, a debilitating pain in his right shoulder was diagnosed as advanced lung cancer. He died at the age of 35 on February 7, 1945. ==Notes==