Alfred Ernest Haigh was born in 1877 in
Adelaide,
South Australia. His first shop opened on 1 May 1915 at 34
King William Street and moved a few doors along to
Beehive Corner in 1922 on
Rundle Mall and King William Street. Upon Alfred Haigh's sudden death in 1933, his son, Claude Alfred Haigh became managing director until his retirement in 1959. John Haigh (Alfred's grandson) wanted to expand the chocolate-making aspects of the business, and went to learn about chocolate manufacturing with
Lindt & Sprüngli in Switzerland to bring new techniques back to Australia. John Haigh remained the managing director from 1959 to 1990. Alister Haigh became CEO in 1995, remaining in the role until he stepped down on 4 August 2025. He continues as a board member, along with other fourth-generation family members Simon Haigh and Sara Fitzgerald. Peter Millard is the first CEO in the company's history appointed from outside of the family. The factory opened on 16 September 2025, rising its production capacity from 1100 tonnes to 2000 tonnes of chocolate per year. The décor of the original Adelaide shop remains the same as when it first opened. == Stores ==