Haitoglou Bros was founded in 1924 by three brothers, Eleftherios, Konstantinos and Savvas Haitoglou who were
Greek refugees originally from Ikonio, Asia Minor. In 1931, the company moved from a small workshop in the center of Thessaloniki to a larger facility in the outskirts of town and moved again in 1962 to
Kalochori, Thessaloniki, where it is still headquartered. Haitoglou Bros expanded its sales to
Southern Greece in the early 50s and the brand name
Macedonian Halva was originally used to differentiate the product from competitive products made in other areas of Greece. The company started exploring foreign markets in the 70s, taking advantage of the fact that it was then packing halva in metal tins, which were suitable for international transport, as well as of the fact that Greek immigrants in various countries had retained a taste for Greek delicacies. Haitoglou Bros first targeted the ethnic Greek markets in the Greek diaspora in Germany, the United States and Australia and then built upon its Greek origin and access to the ethnic communities to evolve to a multinational presence targeting healthy lifestyles in general. ==Products==