Development and release After choosing "Hallucinate" as
Future Nostalgias fourth single, Lipa approached production company
The Mill, an animation studio
Titmouse, Inc. and director Lisha Tan with a 2D animated music video idea for the song, inspired by the 1970s disco heyday, with "the wacky characters, different rooms, diverse color palettes and a sense of never knowing which direction the psychedelic journey will take you on." Tan then took the treatment began looking at iconic photos from the disco aesthetic of the 1970s and Studio 54, compiling references and inspirations from the debauched behavior and crazy costumes everyone was wearing. They also were inspired by psychedelic themes, creating "dream" and "nightmare" sequences and imagining what would go in them. Tan additionally based much of the video on the track's lyrics, where she listened to the song at least 20 times to absorb the meaning. To be authentic, they used details from Lipa's real life, where in the dream sequence, Lipa is seen in a flower field as well as dancing alongside her pygmy goat pets; In the nightmare sequence, she sees her biggest fear, clowns. The project was created during lockdowns due to the
COVID-19 pandemic, with teams working in
London,
Los Angeles, and
Paris. On 21 April 2020, Lipa confirmed that she was working on the
music video for
Future Nostalgias fourth single. Her backup podium dancers include muscular men and raunchy women, who have stars for heads. Of the same magazine, Jason Lipshutz praised Tan's directing and Lipa's delivery while also comparing the atmosphere to Studio 54. Jon Blistein of
Rolling Stone called it "delirious" and "wild". For
Entertainment Tonight, Corey Atad called the video "trippy", while also comparing it to 1930s cartoons and
Betty Boop.
DIY called Lipa's character "badass".
Entertainment Weeklys Nick Romano compared the characters to cartoons from the 1930s and 1940s while also writing Lipa "transforms into the spiritual descendant of Betty Boop". Wongo Okon of
Uproxx wrote it is "styled after early cartoons from a century ago" and called the storyline "colorful" and "psychedelic". In
NME, Rhian Daly noted the video's inspirations from Studio 54 aesthetic and the iconic era cartoons. Marni Zipper of
Radio.com called it "eccentric", "beautiful", "glittery" and "animated glory". For
Nylon, Claire Valentine wrote about the storyline stating it is a "strange dancefloor trip inside of her mind". Emily Gosling of
Creative Boom labelled the video "colourful" and "feel-good". For
V, Dante Silva called the video "anachronistic" and its point "nonsensical". In
The Face, Erica Russell thought Lipa's character was "like a cross between Betty Boop and
Jessica Rabbit" that "bounces around a psychedelic fantasy world populated by retro, rubber hose
Fleischer-style cartoons" with a "colorful
Cuphead-meets-
Cool World aesthetic". She went on to note that it deviates from Lipa's typical "sultry, choreography-focused music video style" and "offers a fresh product for fans to consume" while also allowing Lipa to "display her playful and energetic personality through a colorful, physics-defying cartoon magnifying glass". The music video for "Hallucinate" won animation, general video at the 2021
Webby Awards. == Vertical video ==