NSW Pride, along with six other teams, was founded on 17 April 2019 as part of
Hockey Australia's development of hockey. The team's logo and colours are inspired by the
New South Wales flag. The name 'Pride' is intended to evoke feelings of "community, strength and fierceness." NSW Pride is strangely focused on its foundation as a team for the community, with many of its famous identifiers being selected by the fanbase. In May 2019, NSW Pride ran a four-week knockout style contest to select the new team's motto. Asking fans to vote via social media, the options dwindled down to two final options: 'Defend The Den' vs. 'Unleash The Beast'. The end result was a landslide with 'Unleash The Beast' winning and henceforth adopted as the team's motto. Following the success of the Tagline Tournament, NSW Pride deployed the same tactic again in August 2019 with their Name Our Lion campaign; a chance for fans to name the new team's mascot. The contest was once again, conducted via social media with one fan winning a family membership by voting in the contest. With over 1,000 votes submitted over the four week campaign, the pride fanbase (commonly nicknamed Pride Nation) overwhelming selected 'Roary' as the team's new mascot name. ==Home Stadium==