Carl Diem became the secretary of the all-German sports organization (DRL), the forerunner of the
Nationalsozialistischer Reichsbund für Leibesübungen (NSRL), the Sports Organ of the
Third Reich. In April 1931, again largely due to the reputation and lobbying efforts of Diem and Lewald, Berlin was selected to host the 1936 summer games, and Diem was named Secretary General of the Organizing Committee. He attended the
1932 games in
Los Angeles, carefully observing the host city's preparations and facilities, committed to meeting or outdoing the American accomplishment in Berlin four years later. Dr. Theodor Lewald, Diem's boss as President of the Olympic Committee and IOC Member, set up an Organizing Committee for the Olympic games, five days before the elections that resulted in Hitler being elected the new chancellor. The rise of
Adolf Hitler to power in 1933 once again threatened Diem's dream of a Berlin Olympiad: Nazism did not embrace international sport, and Hitler himself had dismissed the Olympics as a project of "
Jews and
Freemasons." Five days after the swearing-in of the new Ministers, Theodor Lewald had an appointment with
Joseph Goebbels, the new Minister of Propaganda. Lewald, a former Under-secretary of state was well connected inside the whole administration and able to get an appointment. He convinced Goebbels that this was a once in a lifetime propaganda opportunity. Goebbels convinced Hitler, who informed Diem and Lewald that he would support the Games. Six months later, after touring the construction sites for the sporting arenas, he told Diem that the German state would pay the bills. The
Nazis embraced the Olympic Games not only because they promised to be a unique opportunity to extol the virtues of their "reborn" state; as a celebration of physical prowess, the games also dovetailed neatly with the Nazi idealization of youth, fitness and athleticism. Further, according to Nazi racial theories, their own
Aryan "superiorities" were descended from the great achievements of
ancient Greece. Despite the official Nazi support for the games, Diem's position as organizer was at risk, mostly because his
Hochschule employed Jewish teachers and because Diem's wife, Liselott, came from a Jewish family. He himself was classified, for these reasons, as a "white Jew", but even so, Diem managed to hold on to his job and solidify his position with his Nazi patrons. His boss Theodor Lewald, who had given up his post as President of the German Sports Body in 1933 before the Nazis could remove him, clung to the newly created position of President of the Organizing Committee. (Lewald's father was a prominent lawyer who was Jewish. Lewald had to arrange himself with
Hans von Tschammer und Osten, the new President of the National Olympic Committee, but even more so with Interior Minister
Wilhelm Frick (whose Ministry had been in charge of elite sport since 1914.) American IOC Member
Gen. Charles Sherrill had a one-hour interview with Hitler in which Sherrill not only asked Hitler for an autograph, but demanded the participation of at least one token Jew on the German teams for the Winter and Summer Games – or the Games would be cancelled. Hitler strongly rejected this "friendly" advice, shouting that if the worst came to the worst, the Olympic games would be staged for Germans only. The Nazi establishment went out of their way to assure the world that "non-Aryan" participants were being allowed to compete – and kept Jewish Olympic hopefuls in national training camps. The American Olympic Association remained sceptical about the Nazis' openness to non-Aryan competitors, and a movement to boycott the Berlin games began to gather steam among U.S. Olympic officials. Diem's old friend
Avery Brundage, president of the American Olympic Committee, was dispatched to appraise the facts; in Berlin, Diem convinced Brundage that Jews were not being excluded, though he likely knew otherwise. Brundage returned to the U.S. and, defeating the boycott's supporters, helped to ensure that a full American athletic delegation would attend the games in Berlin. With the first edition of the Nuremberg Laws (September 1935), excluding Jews from public life, "Half-Jews" (no more than two of the four grandparents racially of Jewish descent) were still permitted in public life but not in the civil service. This gave Lewald the opportunity to preside over the Opening Ceremony next to Hitler, allowed
Rudi Ball to play hockey in the Winter games, and permitted
Helene Mayer to fence (and win a silver medal) in the Summer Games. Jewish Germans were, however, excluded. Diem held high posts in the Third Reich's sports organization even after the Olympics, becoming the leader of the Foreign Department of the National Socialist Sports Office (the aforementioned NSRL) in 1939. As such he was responsible for the management of German athletes in foreign countries, as well as for the international affairs of the NSRL. With his good relations with the IOC, Diem succeeded in having the
1940 Winter Olympics scheduled for
Garmisch-Partenkirchen, despite the fact that the
previous Winter Olympics had been held there, and that Germany had already invaded Czechoslovakia at the time the decision was made. The 1940 Winter Olympics were cancelled following Germany's
invasion of Poland. == Torch relay ==