Three music videos were released to support the single. The initially released one was a simple lyric video. This was followed by a performance video featuring Marshmello playing guitar with the bandmembers of Bastille playing their own instruments and Dan Smith singing. At the very end, Smith
low fives Marshmello. On September 24, 2018, Marshmello released the official music video through YouTube Premiere, starring
Miranda Cosgrove as a teenager who has
braces, along with
Teala Dunn, Jordyn Jones and James Babson as the father. The music video focuses on Cosgrove's character. The color yellow and Marshmello's logo feature throughout the video, but neither he nor anyone from Bastille appear in the video. The video was directed by
Mercedes Bryce Morgan and photographed by cinematographer
Steve Gainer.
Synopsis During the main character's 14th birthday party, which is shown to be a disappointment, her father gifts her a yellow bow. This bow is gifted along side a surprise
Golden Retriever puppy, on which the yellow bow was presumably for. As she becomes a teenager, the dog grows along with her. The video cuts some years to high school, where she attempts to join a soccer team but is picked last and shown to be socially rejected. The video contrasts this explicit social exclusion with a shot of her playing soccer where the dog acts is acting as her primary companion. While posing for the team photo, the other girls push her out from the front and has her stand in the back row. When she smiles, her teammates see her braces and make fun of her. She runs home and cries, but her dog is there to cheer her up. She tries to play with the dog as usual, but the age of the dog is starting to show and it is revealed that the dog is ill. Months pass, and although the dog is treated with medicine, the dog's illness presumably worsens. The dog is taken to the vet who has a private conversation with the girl's father, to whom he reveals the dog's illness to be terminal. The girl's father explains to his distraught daughter that the dog will need to be
euthanized. She has an emotional parting exchange, and takes the dogs bow as a keepsake. 20 years later and the girl grows to have a daughter of her own. During her daughter’s birthday party, her grandfather similarly gifts her a red bow, and a Golden Retriever puppy. The woman smiles at her daughter’s joy and a single tear falls from her eye before she joins her daughter in embracing the new puppy. ==Track listings==