The video caused controversy in countries where it was played. In Canada, it was listed on
MuchMusic's 50 Most Controversial Videos at number four. It was listed on
FHM Music TV on their Most Sexy Videos at number five.
Virgin Media included the song on their list of "Sexiest Music Videos Ever".
Standard.co.uk listed the song at two on their top Sexiest Music Videos Ever. Clare Simpson from
WhatCulture! listed the music video at number six on their 12 Raunchiest Music Videos ever. She said "I remember when this video came out and being totally fascinated by it – the rampant portrayal of
lipstick lesbianism on the music television channels during the day time." In 2011,
MSN called it the most controversial music video.
Urban Garden Magazine listed the video on their Most Controversial Music Videos of All Time. The American magazine
FHM ranked the video number thirty on their Sexiest Videos of All Time, saying "This video caused uproar across the world" and that the kissing scene was the highlight of the video. Ugo.com also ranked the video at thirty-eight on their Sexiest Videos of All Time.
Fuse TV ranked the video at sixty-four on their "Top 100 Sexiest Music Videos of All Time". After its worldwide release, the song received media attention worldwide. In the
United Kingdom,
ITV banned the video from its music show
CD:UK, as producer Tammy Hoyle responded "We could not show the video on
CD:UK because it is not really suitable for children." Meanwhile, fellow ITV personalities
Richard and Judy campaigned to have the video banned from general British television, claiming it pandered to
pedophiles with the use of school uniforms and young girls kissing. However, the campaign failed. The
BBC denied that they banned the video from its weekly
BBC One music show
Top of the Pops. A writer from
The Daily Telegraph expressed the video as "clichéd", while it titillating on a very base and adolescent level, only serves to cheapen the song's lyrical impact. The video is also a sign of how blurred the line between entertainment and exploitation has become. Additionally, in 2014, Julia stated on Russian television that she would "not support a gay son" despite promoting the image of a lesbian relationship.
Similarity to Katy Perry's "E.T." In February 2011, US singer
Katy Perry released her single "
E.T." from her third studio album,
Teenage Dream (2010). According to several music publications, the composition and rhythm bar of Perry's single was similar to the sound of ""; Matthew Cole from
Slant Magazine disliked Perry's song for being "inscrutable" and explained that its
backing track was reminiscent of t.A.T.u.'s song. Similarly,
The A.V. Club editor Genevieve Koski felt "E.T." "bears more than a passing resemblance" to t.A.T.u.'s single, and a reporter from
Sound Magazine posted a
mash-up version of the songs to distinguish the comparisons; the website labelled it one of the most "annoyingly addictive" songs. In May 2011, Galoyan responded to the comparisons and criticized Perry's track, considering legal action against the singer, featured hip-hop artist
Kanye West, and her labels
Capitol Records and Universal Music Group, but not responding since his comments. ==Modern usage and legacy==