The song was featured in
Eric Koston's segment in the 2007 skateboarding video "
Fully Flared". The song and its beat were used by
ESPN for the
2011 Big East men's basketball tournament. The song is also featured on the soundtrack of the video game
Skate 2. The song was later featured heavily in a Fall K-Mart ad as of September 2011. It is also one of the lead songs in the commercials for
ESPN's broadcasting of the
Winter X Games. The song featured prominently towards the end of the BBC Four 2011 documentary "Public Enemy: Prophets Of Rage" which was screened as the fourth episode of the channel's "Black Music Legends Of The 1980s" series. It also appeared in the trailer for the 2012 film
Something from Nothing: The Art of Rap and was also the only track to feature on
its soundtrack album which did not appear in the actual film. The song is also featured at the opening of the 2012 film
End of Watch. In 2021 it's been used in the NBA commercial about Martin Luther King, Jr Day called "We Must Learn". It is also featured in The Redeem Team documentary film released by Netflix in 2022. The song is also featured in the 6th episode of
Succession's fourth season as Kendall walks out to make a speech. In 2023, the song is featured again in the biographical film
Gran Turismo during the film's final race in the
24 Hours of Le Mans.
Paralympics In the United Kingdom, it was used as the soundtrack in both the 90-second trailer and as the theme tune to
Channel 4's coverage of the
2012 Summer Paralympics. The song subsequently experienced a surge in sales, peaking at number 4 and thereby becoming Public Enemy's first Top 10 single in the UK and their highest-charting single ever in the nation. A review for
The Independent said of its re-release in the UK: The song also serves as the theme tune to the British TV show
The Last Leg, which was originally a show that ran alongside the 2012 Paralympics, but later spun off as an independent show. The song was also used as the theme tune to Channel 4's coverage of the
2014 Winter Paralympics in
Sochi, Russia; the
2016 Summer Paralympics in
Rio de Janeiro, Brazil; the
2018 Winter Paralympics in
Pyeongchang, South Korea and a re-recorded version was used the
2020 Summer Paralympics in
Tokyo, Japan, the
2022 Winter Paralympics in Beijing, China, and the
2024 Summer Paralympics in Paris, France. ==Track listing==