A. M. Bickford & Sons (1864–1930)
Bickford & Son (1864–1871) In 1863, Harry, now qualified, returned from England and began working for her. On his 21st birthday, she formally took him into partnership with her as '
Bickford and Son'. She drew up a deed, dated 23 February 1864, for a seven-year agreement whereby she held a two-thirds interest, and Harry a one-third interest. William took the role of manager and promoter of the business.
Expansion and move into wholesale With the continued expansion of the wholesale and manufacturing side of the business, the retail arm was sold around 1870, and substantial offices and warehouse were built at 42–46
Currie Street (on the Leigh Street corner), In 1872 they built the South Australian Cordial Factory on the north side of Waymouth Street where, under
Stephen Bickford (about whom little is known), a range of cordials was manufactured, principally lime juice cordial, raspberry vinegar and raspberry balm, but peppermint, cloves, lemon, sarsaparilla, orange bitters, stomach bitters, Canadian bitters and quinine wine were also produced. Production commenced in 1874, and Bickford's Australia labels continue to carry the Bickford's logo which states: "Since 1874". In 1876 the factory was expanded and became the South Australian Cordial and Aerated Water Factory with Mons. H. Foureur in charge of the
aerated drinks. Mons. Foureur had previously run a similar factory in
Glenelg but like the equipment over which he presided, was of French origin. With the mother's death in 1877, the two sons continued and expanded the business. William maintained personal contact with important and potential clients statewide, and along the
Murray as far as
Wentworth and then up the
Darling to
Wilcannia, a 3-month journey he executed twice per year "for some years".
Alvington Around 1880, with business prospering and his family expanding, William built a substantial residence "Alvington" at New Glenelg (now
Somerton Park) on a property with a beach frontage of 160' and depth of 360' (49m x 110m) at the corner of The Esplanade and Madge Terrace (now Bickford Terrace). It was named after
West Alvington, the home village of his grandparents, and the location to which his sister Elizabeth had "migrated". William Bickford did not live long to enjoy its grandeur, and on his death in 1918 left his widow Margaret and son Harold with a substantial overdraft. They were able to maintain a gracious lifestyle however, retaining a coachman and other servants. In 1976 the children were transferred to a new facility at Regency Park. The property was then sold and the building demolished. then as manager of A. M. Bickford & Sons' offices in Sydney then
Brisbane, where he died of pneumonia.
Reginald Bickford (26 January 1880 – 20 November 1948) a younger son of William (jr.), was in charge of the Cordial and Aerated Waters factory for many years,
Felton Grimwade & Bickford Ltd. (1902–1930) In 1895 the partnership decided to expand west, and sent Sidney Bickford and Robert McClure, an experienced hand from the Adelaide firm to set up a
Perth branch. They were in direct competition with Felton Grimwade & Co. of
Melbourne and after a few years decided to amalgamate. with Robert McClure their first managing director. Sidney Bickford married a Perth girl and settled down, breaking most ties with the Adelaide firm and family. In 1914 the manufacturing laboratory was transferred to Waymouth Street alongside the cordial factory. Facilities installed included a large (6'6" or 1.9m diameter)
autoclave, a
bond store and plant for manufacturing
absolute alcohol. In 1920 its dental requisites branch was made a separate company Commonwealth Dental Supply Company Ltd. with headquarters in King William Street. Like its competitor
Sedna it was susceptible to abuse for its alcohol content, and sales from
chemist's shops and other unlicensed premises were subject to police "
sting operations". In 1920, Bickford's commenced production of branded Coffee and Chicory Essence, (later renamed Bickford's Iced Coffee Mix), winning the gold medal at the All-Australian Exhibition in 1930. These and other products are still made to the same original recipes today. In 1922 Bickford's "Sal Vital", an effervescent "health salt" powder which
"contains all the elements that tend to cool and purify the blood, and makes as well, a refreshing and cooling beverage", first went on sale. ==Drug Houses of Australia (1930–1974)==