Havana Club

The Arechabala family founded a distillery in Cardenas, Cuba in 1878. The company was nationalized without compensation by the Castro government in 1960. The Arechabala family allege it was taken from them at gunpoint. Subsequently, much of the Arechabala family was forced to leave Cuba for Spain and the United States, while other members of the family were imprisoned. The Cuban government sold rum abroad under the Havana Club name beginning in 1972, focusing primarily on the Soviet Union and Eastern Europe. The government focused on Havana Club because (unlike the Bacardi family) the Arechabala family had not established plants outside of Cuba and so could not produce a competing brand. The company was considered a "national jewel" by the Cuban government, and in 1977 manufacturing was moved to a new plant in Santa Cruz del Norte. Since 1994, Cuban production and non-US global marketing of Havana Club has continued under a joint partnership between Pernod Ricard and Corporación Cuba Ron. In 1994, Bacardi began producing rum under the Havana Club name in Cataño, Puerto Rico using a recipe given to them by Arechabala family members. While originally sold in only a few US states (primarily Florida), production was expanded in 2006, and in 2012, after winning a critical court battle, Bacardi announced plans to sell the rum more broadly. ==Pernod Ricard/Bacardi trademark conflict ==

The Havana Club trademark has been the subject of extensive trademark litigation in the US, Spain, and World Trade Organization (WTO). After José Arechabala S.A. was nationalized, the Arechabala family fled Cuba and was forced to stop producing rum. The US trademark registration for "Havana Club" lapsed in 1973. The family alleges that this was due to the company's lawyer, Javier Arechabala, remaining imprisoned at the time. Taking advantage of the lapse, the Cuban government registered the mark in the US in 1976. The brand was then assigned by the Cuban government to Pernod Ricard in 1993. In 1994, Bacardi obtained the Arechabala family's remaining rights in the brand and began producing limited amounts of rum bearing the name. 922 cases were sold in the US in 1995 and 1996. This drew litigation from Pernod Ricard. Pernod Ricard was successful in two of the first three court holdings issued in this litigation. However, in 1998, after heavy lobbying from Bacardi, the US Congress passed the "Bacardi Act" (Section 211 of the Omnibus Appropriations Act of 1998), which protected trademarks related to expropriated Cuban companies, and effectively ended the first phase of the litigation by eliminating Pernod Ricard's standing. The statute has been applied only to the Havana Club trademark, The United States has not yet acted to address the WTO ruling, despite a 2005 deadline and requests from the European Union. Following the initial round of litigation, the second round of litigation occurred, through both the US Federal court system and the Trademark Trial and Appeal Board, focused in part on the allegedly deceptive nature of the use of "Havana" in the name of a rum produced outside of Cuba. while Bacardi announced plans to extend distribution of Bacardi's version of Havana Club throughout the US. In Spain, Pernod Ricard's ownership of the mark has been upheld in three court rulings, most recently in 2011. Bacardi appealed the decision, and in 2017, a bipartisan delegation from the Florida House of Representatives asked new President Donald Trump to reverse the decision. In January 2025, a Virginia federal court ruled in favour of Pernod Ricard and the Cuban government by dismissing a lawsuit filed by Bacardi over the renewal of Cubaexport's "Havana Club" trademark. == Current sales and marketing ==

Pernod Ricard's Havana Club is the fifth-largest rum brand in the world, with almost 4 million cases sold in 2012–2013. It is sold in over 120 countries. Since 2008, it is also bottled in India, the world's second-largest rum market. Pernod Ricard plays heavily on Cuban themes in its marketing, including labeling Havana Club as "El Ron de Cuba" ("The Rum of Cuba"). Pernod Ricard's labeling, originated by Cubaexport in the 1970s, is gold and red and features the Giraldilla, a weathervane from the old fort of Havana. ==Grades and blends==

Pernod Ricard • Añejo Blanco: White rum; aged 1 year. Marketed as a mixer. • Añejo 3 Años: Aged 3 years. • Añejo Especial • Añejo Reserva • Añejo 7 Años: Dark rum; aged 7 years. • Añejo 15 Años: Limited release rum aged at least 15 years. Has won International Spirits Challenge awards. • Máximo Extra Añejo: A luxury aged rum retailing for over $1,000 a bottle, with only 1,000 bottles released. Packaged in a hand-blown glass bottle. • Selección de Maestros: A relaunch of the 45% ABV (90 proof) "Cuban Barrel Proof" grade, Selección de Maestros ("Selections of masters") has performed well at spirit ratings competitions. For instance, at the 2014 San Francisco World Spirits Competition, it won a double gold medal. Rating aggregator Proof66 has also placed the Selecciones de Maestros in the 99th percentile of all rums. • Unión, blended to pair with cigars. Bacardi • Clásico, marketed as a sipping rum. • Blanco, marketed as a mixer. == See also ==