Hawaiianization refers to the taking of a physical product, word, or concept hitherto unrelated to Hawaiian culture, and confer a Hawaiian form, quality, and character upon it through various means. The word and its conjugated forms are an increasingly popular neologism, in the manner of Anglicisation, Africanization, and Americanization, and is most commonly used in matters of etymology and nomenclature. Consequently, it is used both to mean the transliteration of English into Hawaiian and also the general 'Hawaiianization' of anything.