Such success brought with it significant pressures to maintain the new business level. Without the resources of a major record company, however, President restructured in the late 1970s and early 1980s, ceasing to release new recordings, and concentrated on marketing back catalogue, reissues and compilations. The label increased its activities again in 1984, when a chance meeting between
Edward Kassner’s son, David, who had joined the business in 1972, and American producer
Tommy Boyce heralded the next term for President. Boyce’s idea was to start a label with its own studio and an all-star line up of established rock artists. The first album on the subsidiary label TBG/President was
Silent Nights from ex-Yes keyboard player
Rick Wakeman in 1984 (recorded at Herne Place in Sunningdale, the studio owned by
Eddie Hardin, also signed to the label), followed by
Live at Hammersmith in 1985. Although Boyce left the project early on, President continued with it and Wakeman went on to make 30 albums for the company. Over the course of the 1990s releases of new recordings through President again became infrequent. Nonetheless an ear and an eye for opportunities always remained open. As recently as April 2010, President achieved indie singles chart success with the track "Wake Up!" recorded by electro-punk band,
Robots in Disguise, which followed three successful albums with the group,
Disguises,
Get RID! and ''
We're In The Music Biz''. The band and the label came together after
Coca-Cola specifically requested the use of the band’s version of the Kassner-published, Ray Davies-penned song "
You Really Got Me" for an advertising campaign. President Records continued to diversify into various music markets with the acquisition in 1991 of the Dansan Records catalogue, set up by Tommy Sanderson in the late 1970s and renowned for having produced some of the best recordings ever made for ballroom dancing. Sanderson had a role there of producer and A&R man as well. He had also led his own group at one stage, Tommy Sanderson & The Sandmen. Recordings by Andy Ross & His Orchestra, Bryan Smith & the Dixieland Seven and the
Eric Winstone Orchestra (amongst others) are still popular sellers. President Records is part of the Kassner Music Group, controlling in excess of eight thousand masters which touch upon virtually every genre of music. Exploitation of these masters is now the core of the company’s business. Recent placements of President masters have included Millie Foster "Love Wheel" on ABC TV show Pan-Am and in an online advertisement for shoe manufacturer Stuart Weitzman, and Yellow Taxi "Anna Laura Lee" in independent French film release ''
Comment j'ai détesté les maths''. David Kassner is now Managing Director of President Records. Veronique (Marie Letizia) Kassner is Finance Manager, and Alex Kassner (Edward's grandson) is Business Affairs/International. ==References==