Hawthorne Boulevard was named after
J.C. Hawthorne, the cofounder of Oregon's first
mental hospital. Originally named "U" Street, the road was renamed Asylum Avenue in 1862. The current
Oregon State Hospital was built in
Salem in 1883 to take the place of the privately operated
Oregon Hospital for the Insane. East Portland residents considered the continued use of the street name Asylum Avenue after the closure of the hospital "distasteful." The name was abandoned in April 1888 when the street was renamed Hawthorne Avenue by city ordinance in honor of Hawthorne. It was renamed again in March 1933 to Hawthorne Boulevard. Neighbors organized and prevented a
McDonald's restaurant from being built at the site of a former
Arby's restaurant. The vacant building was replaced with condominiums and retail shops on the first floor. ==Area business association==