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Strategic Management Journal 15.S1 (1994): 29-44. • Bhattacharya, Chitrabhan B., Hayagreeva Rao, and Mary Ann Glynn. "Understanding the bond of identification: An investigation of its correlates among art museum members."
Journal of Marketing 59.4 (1995): 46-57. • Rao, Hayagreeva, Philippe Monin, and Rodolphe Durand. "Institutional change in Toque Ville: Nouvelle cuisine as an identity movement in French gastronomy."
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The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder, with Robert Sutton, 2024, == References ==