In 1949 Burns, a segregationist, announced his intention to run for
Mayor of Jacksonville against incumbent
C. Frank Whitehead. He defeated Whitehead in the
Democratic Party primary, and then faced Jacksonville businessman William Ashley, a Democrat running as a political
independent, in the general election – an unusual occurrence, as Democrats had been dominant in city politics for decades. On June 21, 1949, Burns defeated Ashley to become the mayor of Jacksonville. Burns's first term was an abbreviated two-year stint; he was thereafter re-elected four times, the longest consecutive stint of any mayor in the city's history. During his time in the mayor's office, he oversaw massive growth in Jacksonville. He promoted the city around the world in an attempt to lure international investments and to get corporations to relocate offices to the city. He commissioned the production of a slide show called "The Jacksonville Story". Hundreds of audiences around the world saw it. The American National Exhibit showed a film version in the
Soviet Union. Burns personally made presentations at
The Hague and in
Israel. He was elected president of the U.S. Conference of Mayors, president of the Florida League of Municipalities, and delegate to the International Congress of Municipalities. While mayor, he won tax breaks for insurance companies and
Prudential Insurance relocated from
New Jersey to a
skyscraper in Jacksonville. Other insurance companies followed, and Jacksonville became known as the insurance capital of the South. A new courthouse and
City Hall were built on the site of rotten wharves, and a long-promised Civic Auditorium was built on the banks of the St. John's River.
Jacksonville Memorial Coliseum and
Sam W. Wolfson Baseball Park made the city thoroughly modern. The
Atlantic Coast Line Railroad, today
CSX, moved from
Wilmington, North Carolina, to the Jacksonville riverfront. The world's largest
Sears Roebuck store opened on what once was skid row. A modern expressway system took shape and the city got the
Jacksonville Suns minor league baseball franchise and a minor league hockey team.
Controversy The city faced many problems during Burns's term. As a segregationist running on his ability to control Jacksonville’s racial conflicts, he deputized even firefighters to strengthen the city’s police force to resist integration. Racial violence ignited on August 27, 1960, during a protest to integrate downtown lunch counters in the
Hemming Park shopping area. Segregationists responded by attacking the protesters with baseball bats and ax handles; the day is remembered as
Ax Handle Saturday. Burns tried to blame the shameful incident on visitors but the police chief attributed the attacks to locals. The city's police department was ridden with scandal and multiple grand jury indictments were handed down on public officials all around him.
Run for governor One of his final acts as mayor was his handling of the
Hotel Roosevelt fire in downtown. Although 23 people died, many other hotel guests survived. In 1964 he announced he would be stepping down as mayor to run for
Governor of Florida. City Commissioner
Lou Ritter was appointed to take his place. ==Governorship==