Background and launch Prior to October 2008, much of HBO's programming aired in Canada on the various multiplex channels of both
Astral Media's
The Movie Network, which at the time was available only in
Eastern Canada, and
Corus Entertainment's
Movie Central, which was offered in
Western and
Northern Canada. A few HBO programs aired in first-run and/or
second window on basic cable specialty channels such as Bravo (the latter now
CTV Drama Channel) and
Showcase. On September 22, 2008, The Movie Network and Movie Central announced that the two networks would jointly begin offering a dedicated HBO multiplex channel (in both
standard definition and
high definition formats), which would debut on October 30. For TMN subscribers, HBO Canada replaced MMore and MMore HD, while for Movie Central subscribers, HBO Canada replaced Movie Central 4 and Movie Central 1 HD. As different multiplex channels of a single pay service cannot have separate sets of owners, Astral and Corus each held
de jure full ownership of HBO Canada in the designated service areas of their respectively owned pay services. However, in practice, the channel was jointly managed by both companies and the HBO Canada schedule was common to both services, except that TMN's feed of the channel operated on an
Eastern Time Zone schedule while Movie Central fed the same programming two hours later on
Mountain Time. Although much of HBO's programming had already aired in Canada as discussed above, many other programs from the network were not previously widely available in Canada; the new channel was created with the intention to fill the gap. Bell filed a new application for the proposed takeover with the CRTC on March 6, 2013; the CRTC approved the merger on June 27, 2013, effectively turning over control of HBO Canada in Eastern Canada to Bell. Until 2014, HBO Canada was in many cases only permitted to offer current seasons of HBO programming on its linear channels or on-demand, as
second window rights to older seasons continued to be sold to basic-cable specialty channels such as Showcase. In September, Bell and Corus announced a new deal whereby HBO Canada can now offer all episodes of all currently-produced HBO scripted programming through its various platforms. Simultaneously, Bell announced a separate deal for rights to the "off-air" (i.e., series no longer in production) HBO catalog "for future exploitation", similar to HBO's American streaming deal in effect at the time with
Amazon Prime Video. Bell later announced that the off-air HBO library would become part of its then-upcoming streaming service
CraveTV. On November 19, 2015, Corus Entertainment announced its plans to exit the pay TV business, agreeing to shut down Movie Central in exchange for a
C$211 million payment from Bell, which announced plans to relaunch TMN as a national service. As a result, Bell took over full operations of HBO Canada once the changeover occurred on March 1, 2016. Bell also announced a further expansion to its agreement with HBO, giving it exclusive rights to distribute all current and library HBO programming on any of its linear, VOD, and digital platforms.
Crave relaunch On November 1, 2018, Bell announced the merger and rebranding of TMN and CraveTV as Crave. HBO first-run programming became available to Crave streaming subscribers via its new "Crave + Movies + HBO" subscription tier, making its content available on a direct-to-consumer basis for the first time in Canada. In early June 2019, the HBO Canada brand was dropped, and the channel was rebranded as "HBO". In October 2019, it was announced that Bell had acquired the Canadian rights to Warner Bros.-produced live-action original series commissioned by WarnerMedia's American streaming service Max, which launched in May 2020. Unlike in the U.S., most Max Original programs have aired on linear TV in Canada (in addition to streaming availability), normally debuting on Crave's other channels with later re-airings on HBO or other Bell Media specialty networks. In late 2021, the previous basic Crave tier was dropped for new customers, with all HBO content moved into the main Crave programming library. ==Related services==