Heat maps have a wide range of possibilities amongst applications due to their ability to simplify data and make for visually appealing to read data analysis. Many applications using different types of heat maps are listed below. graphics are one-dimensional heat maps that show
global warming's yearly progress—in this example, since 1850. To represent cooler and warmer temperatures, the design's originator, climatologist
Ed Hawkins, chose the 8 most saturated blues and reds of the
ColorBrewer 9-class single hue palette.
Business Analysis: Heat maps are used in business analytics to give a visual representation about a company's current functioning, performance, and the need for improvements. Heat maps are a way to analyze a company's existing data and update it to reflect growth and other specific efforts. Heat maps visually appeal to team members and clients of the business or company.
Websites: There are many different ways heat maps are used within websites to determine a visiting users actions. Typically, there are multiple heat maps used together to determine insight to a website on what are the best and worst performing elements on the page. Some specific heat maps used for website analysis are listed below. •
Mouse Tracking: Mouse tracking heat maps or hover maps, are used to visualize where the user of the site hovers their cursor. •
Eye tracking: Eye tracking heat maps measure the eye position of the website's users and gathers measurements such as eye fixation volume, eye fixation duration, and areas of interest. •
Click Tracking: Click tracking heat maps or touch maps, are similar to mouse tracking heat maps, but instead of hover actions, these types of heat maps help visualize the users click actions. Click tracking heat maps not only allow for visual cues on clickable components on a webpage, such as buttons or dropdown menus, but these heat maps also allow for tracking on non-clickable objects anywhere on the page. •
AI-Generation Attention: AI-generated attention heat maps help visualize where the visiting user's attention will go on a certain section of a webpage. These types of heat maps are implemented using a created software algorithm to determine and predict the attention actions of the user. •
Scroll Tracking: Scroll tracking heat maps are used to represent the scrolling behavior of the website's users. This helps produce visual cues to what section on the website the user spends the most time at.
Exploratory Data Analysis: Working with small and large data sets, data scientists and data analysts look at and determine essential relationships and characteristics amongst different points in a data set as well as features of those data points. Data scientists and analysts work with a team of others in different professions. The use of heat maps make for a visually easy way to summarize findings and main components. There are other ways to represent data, however heat maps can visualize these data points and their relationships in a high dimensional space without becoming too compact and visually unappealing. Heat maps in data analysis, allow for specific variables of rows and/or columns on the axes and even on the diagonal.
Biology: In the biological field, heat maps are used to visually represent large and small sets of data. The focus is towards patterns and similarities in
DNA,
RNA,
gene expression, etc. Working with these sets of data, data scientists in
bioinformatics, focus on different concepts, some of which being community detection, association and correlation, and the concept of centrality, where heat maps are a compelling way to visually summarize results and to share amongst other professions not in the field of
biology or
bioinformatics. The two heat maps to the right, labeled "Data Analysis Heat Map Example," show different ways in which one may present genomic data over a specific region (
Hist1 region) to someone outside the field of biology so they have a better understanding of the general concept a biologist or data scientist are trying to present.
Financial Analysis: The values of different product and assets fluctuate both rapidly and/or gradually over time. The need to log changes to the daily markets is imperative. It allows for the ability to draw predictions from patterns while being able to revisit past numerical data. Heat maps are able to remove the tedious process and enable the user to visualize data points and compare amongst the different performers.
Geographical Visualization: Heat maps are used to visualize and display a geographic distribution of data. Heat maps represent different densities of data points on a geographical map to help users see the intensities of certain phenomena and to show items of most or least importance. Heat maps used in geographical visualization are sometimes confused with
choropleth maps, but the difference comes with how certain data is presented which differentiate the two.
Sports: Heat maps can be used in many sports and can influence manager's and/or coaches decisions based on high and low densities of data displayed. Users can identify patterns within the game, the strategies of opponents and one's own team, make more informed decisions benefitting the player, team, and business, and can enhance performance in different areas by identifying enhancement is needed. Heat maps also visualize comparisons and relationships amongst different teams in the same sport or between different sports all together.
Urban Planning: Heat maps are used in urban planning to visualize traffic congestion,
pedestrian flow, and environmental conditions for data-driven infrastructure development (Batty et al., 2012).
Environmental heat maps track air quality and urban heat islands, guiding green space planning (EEA, 2021).
Noise pollution heat maps aid zoning and mitigation near residential areas (EEA, 2020). Commercial planners use foot traffic heat maps to optimize retail layouts (SmartSantander, 2014). Integrated in
smart city systems, these maps enhance livability, sustainability, and safety (Batty et al., 2012). == Color schemes ==