A series of trailers for the album directed by
John Hillcoat have been released on Grinderman's official website and by Mute Records since 28 June 2010. Recorded near Westway in London, the music video for "Heathen Child" features a "naked lady lying in a bath of something milky." Cave explained elements of the music video noting that "the video follows the fortunes of a worringly young white girl as she sits in a bath, confronted by the panoply of fiends that occupy her subconscious." The video premiered on
NME's Video Box on 9 August 2010. ==Musicians and personnel==