tire advertisement from May 1925, quoting Schultz In the 1920s, the U.S. bus transportation industry was in its formative years, and bus companies were small businesses, often family owned and usually started by men. She ran into many early difficulties, such as bad roads, breakdowns, and thin ridership. Her first driver was her brother and he quit almost immediately, though he later re-entered the business as a partner. She persevered and in her first year of business acquired two more buses and added trips between Waterloo and
Mason City, a regional trading hub. Schultz moved on to other ventures, including an auto service station, and eventually inherited her father's farm. She died in 1974 in
Cascade, Iowa. ==References==