The project was first discussed in 2012 and the bank was launched in Belgium and Germany on 16 May 2013, in France on 17 June 2013 and in Italy on 28 October 2013. On 13 February 2014 the bank announced that they had reached 177,000 customers at the end of 2013. At the end of 2014 the customers in Germany, Belgium, France and Italy reached 791,000. Hello bank! launched in Austria on 1 August 2015. At the end of 2015 the customers of Hello bank! in all 5 markets reached 2.4 million. At the end of 2016 Hello bank! had 2.5 million customers across its 5 markets, with more than 1.5 million in Germany and 480 thousand in Belgium. In May 2017 Czech BNP Paribas Personal Finance SA, o.z. announced re-branding. New brand Hello bank! has replaced Cetelem trademark. At the end of 2017 Hello bank! had 2.9 million customers across its 5 original markets (excluding the Czech Republic), with 350 thousand in France. In July 2021 the Austrian Bank
BAWAG P.S.K. acquired Hello Bank! Austria for 23 million Euro and renamed it May 2022 to "
Easybank". In March 2023 Czech branch of Hello Bank announced that it cease all activities in Czech Republic and will withdraw from the country. All offices was closed in less than a month. In April 2023 Hello bank had only one functioning office in Prague, Czech Republic. Later on in early May 2023 all Czech clients of Hello Bank was informed by e-mail for upcoming closing of their accounts by July 2023. == Activities ==