HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite. In 2015, the company expanded its network to include influencers on
Instagram,
Snapchat,
YouTube, and other social media platforms. In March 2016, the
New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency,
T Brand Studio. ==Products==