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Helms Athletic Foundation

The Helms Athletic Foundation, founded in 1936, was a Los Angeles-based organization dedicated to the promotion of athletics and sportsmanship. Paul H. Helms was the organization's founder and benefactor, funding the foundation via his ownership of Helms Bakery. Bill Schroeder founded the organization with Helms and served as its managing director. The men were united in a love of amateur athletic competition.

History
Founding Schroeder brought to the partnership a large personal collection of sports memorabilia. and soaring. Later years After Paul Helms' death in 1957, his family continued supporting the organization until 1969, when the bakeries went out of business. United merged with Citizens Savings & Loan in 1973, when the organization became the Citizens Savings Athletic Foundation. When the Helms Foundation dissolved, its historical holdings were absorbed into the collection of the Amateur Athletic Foundation, renamed the LA84 Foundation in 2007. ==National championship selections==
National championship selections
Basketball Helms Athletic Foundation national champions in college basketball selections for 1900–01 through 1918–19 were published retroactively in 1957. The National Invitation Tournament began play in 1938 and the NCAA tournament in 1939; until at the least the mid-1950s, the NIT was widely considered the more prestigious of the two. When Schroeder made his first set of retroactive championship picks in February 1943, he chose the NIT winner as the national champion for 1938 and 1939; for 1940, he chose USC (which won neither tournament that year); and for 1941 and 1942 he chose the NCAA Tournament winners as the national champion. After he began making annual picks in 1943, he selected the NCAA Tournament winner in every year except 1944 (when he picked undefeated Army, which won neither tournament) and 1954 (when he picked undefeated Kentucky, which won neither tournament). Thus, through the final Helms selection in 1982, NCAA Tournament winners Oregon (1939), Indiana (1940), Utah (1944), and La Salle (1954) were the only NCAA champions that were not also Helms champions. Some schools claim a Helms selection as a national championship. • Teams listed in italics indicate retroactively applied championships. ==Pro Football Hall of Fame==
Pro Football Hall of Fame
Helms Athletic Foundation selected players, coaches and administrators from 1950 through at least the 1970s to its pro football hall of fame. Contrary to other halls of fame, some members were selected during their active playing/coaching careers. ==World Trophy==
World Trophy
The Helms World Trophy, originally known as the Helms Award and also referred to as the Helms Trophy, was an annual sporting award established by the Helms Athletic Foundation from 1939 to honor the foremost amateur athlete of each continent of the world, including Africa, Asia, Australia, Europe, North America, and South America. Although the Foundation was established in 1936, the awards date back to the 1896, the year of the first Summer Olympics. After the initial committee selection, amateur athletes were nominated by their own countries for consideration by the foundation. Winners were presented with a silver plaque and had their names added to the World Trophy that was located at the Helms Foundation, and subsequently the Amateur Athletic Foundation of Los Angeles (now known as the LA84 Foundation). Winners can only win the award once. WinnersWorld Trophy for Australasia • World Trophy for Africa • 1965: Seraphino Antao, Kenyan sprinter • 1953: K. D. Singh, Indian hockey player • 1959: Milkha Singh, Indian sprinter • World Trophy for Europe • 1969: Jean-Claude Killy, French skier • World Trophy for North America • World Trophy for South America ==See also==
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