In Sweden,
ICA Sverige AB operates close to 1,300 retail stores (as of February 2025). The stores have different profiles, depending on location, range of products and size: •
ICA Nära ("ICA Nearby") — Convenience-type stores for daily retail needs. •
ICA Supermarket — Mid-size supermarkets, located near where customers dwell or work or near major roads, carrying a wide range of products. •
ICA Kvantum — Superstores for large, planned purchases. Large spaces allocated for traffic and parking. Typically located outside of the cities. •
MAXI ICA Stormarknad — Hypermarkets with a full range of groceries as well as fashions, homewares, entertainment and
consumer electronics. Smaller stores do not offer the fashion and electronics ranges, while the largest stores also have a
DIY and gardening department. Each store is owned and operated separately, but operations are coordinated within the group. All feature ICA brand products. ICA has its two largest logistics centers in
Västerås and
Helsingborg. Since December 2001, ICA has run a series of television commercials featuring the staff and customers of a fictional ICA store. As of Mid January 2015 512 commercials have aired. Since 2007 it is listed at the
Guinness World Records as the longest running television advertising drama. In 2021, ICA opened its first automated online groceries warehouse in Brunna, outside Stockholm, to deliver groceries to customers. The warehouse uses technology powered by
Ocado Group.
ICA meat repackaging controversy In December 2007, a meat repackaging fraud scheme was revealed when a whistleblower spoke to
Sveriges Television's flagship investigative programme
Uppdrag granskning. Hans Hallén, a former quality control manager for the supermarket chain, revealed that the company was aware that meat was being illegally repackaged as early as 2003. Hallén, who monitored ICA stores in southern Sweden 2003–2005, said he informed the company's managers of the practices. According to Hallén, many stores engaged in practices such as repackaging meat to change the expiry date.
ICA Offers ICA Sweden's industries have a large number of stores, and a website, in which weekly offers are available for customers to get discounts on goods purchased online or in physical stores. Many can also offer some extra items specific to the store, depending on their own policy. ==Rimi Baltic ==