Moss and Harry Fox opened
Lady Jane, the first ladies boutique, at 29 Carnaby Street in April 1966 In one of London's most famous publicity stunts, Moss and Fox had models Diane James and Gina Baker dressing in the window, drawing huge crowds and landing him in trouble with the police resulting in an appearance at Great Marlborough Street Court and a fine of £2.00, the brainchild of then PR man
Michael Freedland. Other publicity stunts included trousers at
Claridges. In 1967 Fox stood for election to the Greater London Council as an 'Independent Carnaby Street' candidate for
Westminster and the City of London.
See through clothing and paint on bras were all part of the promotion and image of the time.
Cat Stevens worked in the boutique for a short time and customers included
Martha & the Vandellas,
Nancy Sinatra,
Mia Farrow,
Julia Foster,
Joan Collins and her then husband
Anthony Newley. Regular patrons included
Michael Crawford,
Georgie Fame and actress
Sylva Koscina.
Claudia Cardinale was introduced to the boutique by designer
Pierre Cardin. An interview with actress
Jayne Mansfield further raised Lady Jane's profile but by 1968 Moss and Fox had parted company. In 1966 Moss rented 15 Foubert's Place to
I Was Lord Kitchener's Valet, establishing their first shop in the Carnaby Street area. Later, around 1968–69 Moss entered into a joint venture with them, opening a shop on Piccadilly Circus. In spring 1968 Henry Moss launched Sweet Fanny Adams, located at 47A Carnaby Street. as well as acting as a centre for the burgeoning demand for nylon
tights which supplanted stockings as nylon technology improved. Later in 1968 Moss opened Pussy Galore, named after
Honor Blackman's character in the
James Bond film
Goldfinger. The shop was located at 5–7 Carnaby Street. Regular visitors included
Francoise Pascal. After winning 'best legs in London' competition
Tamasin Day-Lewis was awarded £100 to spend in Pussy Galore. Moss set up The London Mob in 1968, a clothing production company. This allowed him to both retail and wholesale his creations. Design was based at Stephen House, 52–55 Carnaby Street with the main showroom at 63 Great Portland Street. Moss served a writ on
Sammy Davies Jr in 1968 whilst on stage at the
London Palladium, in
Golden Boy. Sammy Davies had failed to pay for the show clothes. In 1968 Moss ventured to USA, opening the first contemporary
pop-up shop on Kings Highway in Brooklyn for two days. == Post Carnaby Street ==