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Cat Herders

Cat Herders is a commercial made by Fallon for Electronic Data Systems (EDS). Alluding to the management-speak idiom "It's like herding cats" that refers to the impossibility of controlling the uncontrollable, it posits an analogy between herding cats and the solution of seemingly impossible problems by EDS.

Title and Cat Herders campaign
EDS retained Fallon in 1999 to create a campaign with strong brand awareness with a dual purpose: to change the company's image for present and future growth and also to improve the morale and self-image of its employees. The two sequels, "Airplane" and "Running with Squirrels", had visual impact but did not replicate the success of "Cat Herders". ==Cast==
Cast
Authentic cowboys were required, and a casting call was put out across Arizona, New Mexico, Colorado and California. and gives a comprehensive cast list: Actors/cowboys • Steven Lane • Tony Becker • Tim Carroll • David Cleveland • Jeremy Cluff • Walter Doran • Jake Sanders • Kent Wakefield Smith • Susan Smith • Gene McLaughlin • Clif Stokes • David Jean Thomas • R. J. Chambers - Stunts • Brian Burrows -Stunts Notwithstanding the listing of only two participants as stunt performers, many of the actors are skilled cowboy professionals, with credits as horse trainers, wranglers, doubles, trick-roper and also as stunt performers. A few operate ranches or rodeo or stunt performing services, as per the citations given above. For the shoot, some actors wore their own clothes, but their faces were made up to look cat-scratched, tanned or weatherbeaten. to 60. According to Becker, "only about 60 cats were used in the actual filming (with about 1 trainer per 5 cats). The rest were computer-generated". ==Filming==
Filming
Location and conditions Cat Herders was filmed during December 1999 at Tejon Ranch, about 70 miles north of Los Angeles. The landscape features a "dramatic tapestry of rugged mountains, steep canyons, oak-covered rolling hills, and broad valleys" and cowboys on horseback still herd cattle along the open grazing land. On set, the cats were housed in individual cages in "trucks filled with movie cats". but "the script came largely out of the improvised quips of the cowboys, replacing cattle with cats". Cat training and filming The commercial called for differing feline skills, including running, water scenes, or staying motionless. To prepare for filming, 50 cats and their trainers travelled to Tejon Ranch a week before the crew. For the dramatic river-crossing, Art Director Dean Hanson told Adweek, Trainers taught the cats to swim by starting them out in one-quarter inch of water, then gradually building the pool to swimming depth. . . . Since we were shooting in nippy weather, our 'river' was actually a small pool warmed by a portable heater, like a little cat Jacuzzi. Cats worked in shifts to film the herding scenes, with head trainer Karin McElhatton hiding in tumbleweeds to issue verbal directions. The illusion of cats stampeding was achieved by using clickers normally associated with food. During filming, clickers prompted the felines to run downhill, towards food which was out of shot. At other times, cats were lured by "strategically smeared tuna". Animal welfare Monitored by the American Humane Association, horses and cats were filmed separately in order to prevent "accidental tramplings". For scenes where both are required, a computer-operated motion-control camera is used to film the same shot over and over with each animal. The horses, background and layers of kitties are filmed separately, and each will be stripped in during post-production to create the illusion of an elaborate cat drive. ==Agency and creative credits==
Agency and creative credits
• For the Fallon agency, Minneapolis, David Lubars (Creative Director), Dean Hanson (Art Director), Greg Hahn (Copywriter), Judy Brink (Executive Producer) and Marty Wetherall (Agency Producer). • Agency Producer and Agency Visual Effects Supervisor: Bob Wendt • The film company was Hungry Man. Director John O'Hagan worked with producer JD Davison. • CGI: Sight Effects, Venice, California. • Editor: Gordon Carey for FilmCore • Music: Asche & Spencer, Minneapolis • Sound and music mixing: Margarita Mix, Santa Monica, under the direction of chief engineer Jimmy Hite ==Awards and accolades==
Awards and accolades
Among others, Cat Herders won the First Boards Award (2000), a Cannes Silver Lion (2000), a bronze Clio (2001), Advertising Age’s Best Visual Effects Award (2001), and a silver EFFIE Award (2001). ==References==
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