As part of the album's promotion,
Amazon launched an official artist merchandise shop featuring a collection of Carey-branded items. The line included T-shirts printed with the
Here for It All cover artwork, a butterfly-themed hoodie, a baseball cap displaying the album title on the front and Carey's butterfly icon on the back, as well as accessories and limited-edition vinyl. During an
Apple Music conversation in New York City with American singer-songwriter
SZA, Carey previewed a snippet of the song "In Your Feelings".
Live performances On June 9, 2025, Carey attended the
2025 BET Awards, where she was honored with the Ultimate Icon Award. During the ceremony, she performed "Type Dangerous" for the first time, joined by Anderson Paak, who played the drums during the performance. An appearance at the
Capital Summertime Ball followed on June 15, where she performed a setlist of songs that included "Type Dangerous". On August 2, Carey headlined
Brighton Pride, where she performed "Sugar Sweet" for the first time. This was followed by a performance at the
Sandringham Estate on August 15, as part of the Heritage Live Festivals concert series, where Carey performed a setlist that included "Sugar Sweet" and "Type Dangerous". On September 7, Carey attended the
2025 MTV Video Music Awards, where she was honored with the
Michael Jackson Video Vanguard Award, and performed a medley of her hits, opening with "Sugar Sweet". On September 29, Carey appeared on
The Tonight Show Starring Jimmy Fallon, where she sang a live version of "Play This Song" with Anderson .Paak, which was also the first performance of the song. Carey also performed two concerts in Brazil in September 2025 featuring "Type Dangerous" and "Sugar Sweet" in the setlist, headlining
The Town festival in
São Paulo on September 13, and the
Amazônia Live concert in
Belém on September 17. According to Gil Kaufman of
Billboard magazine, the latter concert took place on the
Guama River, and featured Carey "performing on a floating stage as part of the show intended to raise awareness about the importance of preserving the rainforest". On February 6, 2026, Carey performed "Nothing Is Impossible" as a part of a
medley with a cover of Italian singer
Domenico Modugno's song "
Volare" at the opening ceremony of the
2026 Winter Olympics, and on March 27 this version of the song was released to
streaming services.
Singles and videos In early June 2025, Carey began to tease the lead single for her upcoming album. The single, "Type Dangerous" was released on June 6, 2025, alongside a music video directed by
Joseph Kahn, which premiered a week later. The song debuted at number 95 on the US
Billboard Hot 100 marking Carey's 50th entry on the chart, while reaching number 24 on the
Billboard Hot R&B/Hip-Hop Songs chart. Four remixes of the song were released including features from
Busta Rhymes,
Redman,
Method Man,
Big Sean,
DJ Snake, and
Luísa Sonza. The song won an
MTV Video Music Award for Best R&B, marking Carey's first win. On July 21, 2025, Carey teased a second single titled "Sugar Sweet", which also appears as the fourth track on the album. The track peaked at number 17 on the
Billboard Hot R&B Songs chart. On September 23, 2025, Carey announced that the music video for the track "Play This Song", featuring Anderson .Paak, would be released on the same day as
Here for It All. Writing for
Billboard, Hannah Dailey noted that the video is a "black-and-white visual [which] shows Carey and the Silk Sonic musician looking glamorous in chic blazers while singing to one another inside a luxurious mansion". The track was later revealed to be the third single from
Here for It All, and debuted at number 11 on the
Billboard Hot R&B Songs chart. It reached number 25 on the Adult Pop airplay chart in March 2026. On January 27, 2026, Carey was a guest on the Atlanta-based radio station
V-103, where she announced "In Your Feelings" as her brand new single. The track reached number 5 on the US
Hot Gospel Songs chart and number 3 on the
Gospel Airplay chart. ==Critical reception==