for the 2018 series The celebrities have to complete challenges to earn food for camp; else they have to survive off a diet of basic rations, this consists of a small measured portion of plain rice and dried haricot/navy beans for each celebrity per day. These rations should be consumed together as they provide complementary nutrients and form a
complete protein. If the celebrities struggle with the lack of food, the medical team may provide them with some electrolyte drinks and glucose in order to avoid serious medical emergencies. A wide range of personal and everyday items, including any outside food or drink and extra clothing, are prohibited and must not be brought into camp. Essential items are limited, with a matching uniform also provided by the production team that must be worn as mandatory. A single luxury item is allowed and are usually given out as a reward for completing tasks. If celebrities are caught with these banned items, this may result in them being punished individually or as a whole group. They are also not allowed any time-keeping devices, or to simply know what the time is, in order to highten the experience and maintain a sense of disorientation. In the first series of the show, deodorant was banned and tobacco smoking was not allowed anywhere in camp as the rules on this were much stricter but have since been relaxed. In return for their appearance on ''I'm a Celebrity...Get Me Out of Here!'', in early series of the show, the celebrities are asked to nominate a
charity to which the producers,
ITV Studios, make donations. The money is raised by allowing viewers to vote by phone or text for the celebrity they would like to complete a "Bushtucker Trial" – a physical task usually involving snakes, spiders or other creepy-crawlies found in the jungle – and, later in each series, to vote for the celebrity they would like to see win the show. The final remaining celebrity is declared the winner of the show, and is branded the "King" or "Queen" of the Jungle/Castle. The show's title refers to a phrase celebrities can use to quit jungle trials or even leave the show altogether. Ahead of the 2025 series, premium-rate phone and text voting was discontinued in favour of continued app and online voting. A portion of the profits made from each phone or text vote was donated by ITV to a nominated charity or campaign; over the years, this has included
Malaria No More UK,
Make-A-Wish Foundation UK and more recently ITV's Britain Get Talking. The celebrities themselves are also paid a fee to compensate them for possible loss of earnings while they are in the jungle; the amount significantly varies based on the celebrities fame and profile at the time. They must stay in the camp for a minimum of 72 hours to receive their full fee, which may be reduced if they leave earlier than this, although this has not been publicly confirmed by ITV. Since the fourth series, usually two (or occasionally three) late arrivals are introduced to the show a few days after the initial group has settled in camp. For a few days, in the majority of series, the campmates are split into two competing teams and live in separate camps.
Bushtucker trials Bushtucker trials are used throughout the show to allow the contestants to gain more diverse, locally sourced food, typically a range of exotic meats, fruits and vegetables (but does not include basic ingredients) that they prepare and cook in camp for dinner each evening; they can do this by collecting or earning gold stars. The number of stars available usually corresponds to the current number of campmates. A live trial was first held in the third series and was an annual feature in subsequent editions until its removal in 2021. It returned after a five-year absence in 2025. The Bushtucker Trials feature one, sometimes two or more, of the celebrities taking part and are held daily; they appear in two formats: eating trials, or physical/mental tasks. Some trials, typically at the start and end of a series, require the participation of all campmates; usually in the first half of the series, viewers make the selection in a nightly vote and later, as the series progresses towards the final week, the campmates decide amongst themselves with viewers from that point now starting to vote out the celebrities in camp. Some may be excused for certain trials due to "medical grounds". Any task can be stopped by shouting "I'm a Celebrity...Get Me Out of Here!", causing the celebrity to forfeit the collected stars. Occasionally a celebrity may decide to withdraw or stop a trial before it has commenced. For the 2025 series, ITV introduced a new rule in which the same celebrity cannot be voted to take part in a bushtucker trial on more than two consecutive days. In more recent series, instead of winning stars, the final trial usually involves the last remaining celebrities competing in a multi-part individual or group trial to win a luxurious, fully prepared final banquet dinner in camp with starters, mains, desserts and drinks of their choice. Treats and rewards include letters from home, a visit from loved ones and, in more recent series, also a trip to the "Jungle Arms" where they can enjoy an evening of drinks, snacks and karaoke, all of which feature as key segments in one of the nightly highlight episodes. , a staple in the diets of
Aboriginal Australians, are commonly featured in eating trials. Contestants are required to bite off the head and eat the body. In the eating trials, contestants are required to eat a variety of different "jungle" foods. Each dish successfully eaten will gain the contestants one star, which equals one meal for camp (although the number of meals per star can vary). The foods that are required to be eaten can include: crickets (in a variety of forms, such as cooked into biscuits, blended into drinks or eaten dead), green ants, mealworms,
witchetty grub, roasted spider or tarantulas, genitals of various animals, cockroach (prepared in various ways such as being cooked into biscuits, blended into drinks, eaten alive or dead). Other past foods include beach worms, bull's tongues, the anus of various animals, vomit fruits, cooked pigs' brains, various animal testicles, raw fish eyes, sheep eyes, blended rats or mice tails. Prior to the airing of the nineteenth series in 2019, ITV announced that eating trials would no longer contain live bugs. The second type of challenge is more of a physical or mental task that requires the contestants to perform activities to gain stars. These can include searching through dung, going through tunnels, negotiating obstacles on high wires, or performing other tasks. One off these is the now-annual "Celebrity Cyclone", which officially began in the sixth series and in contrast to every other Bushtucker trial, is played as a fun lighthearted challenge. It replaced two similar trials, "Hell Hill" that was used in the third and fourth series and "Satan's Slope" from series five. Cyclone features all of the remaining celebrities dressing up as superheroes as they try to walk up a huge slippery waterslide, whilst holding giant yellow or gold stars, and being pelted by plastic gym balls and footballs, drenched in litres of slime and water, hit by water cannons, and being blown by wind machines. Within a time limit, they must reach their numbered marker and hold their star(s) in place until the klaxon sounds to win. It is widely praised by celebrities and viewers as iconic, the best trial ever and a highlight of the series. In November 2025, it was reported that its popularity led to ITV producing a pilot for a stand-alone game show, using Cyclone as the core basis of the format, which was recorded in late 2024 and hosted by
Joel Dommett. It was not picked up for a series run.
Deals on Wheels challenges Another way that contestants can earn treats is to do what is known, since series 22, as the "Deals on Wheels Challenge" (formely the "Dingo Dollar Challenge"), which replaced the original "Celebrity Chest" from the twelfth series onwards. This involves two or more celebrities going into the jungle on certain days to undertake a typically more enjoyable and simple task, that releases an item to open a container with an amount of dingo dollars. Once that has been completed and the dollars have been retrieved, it is taken to a small woodshack shop elsewhere to purchase a snack option (formerly campmates were able to pick between two options) from shopkeeper Kiosk Keith, and in Series 18 onwards, Kiosk Kev that is on display. Before receiving their prize, the campmates back in the camp must answer a general knowledge or survey question posed by Kiosk Kev over the telephone. If the campmates answer correctly, the pair at the location receive the treat, which they must later share with their other campmates; if they answer incorrectly, the kiosk operator slams the shutter shut down, and the celebrities must return to camp empty-handed. In the original version, the chest is brought back to camp and opened to reveal the question and the two possible answers, with the treat/prize found inside the section of chest labelled with the correct answer and sometimes a joke, consolation prize in the other. In the 2020 series, as a result of not being able to film in Australia owing to the
COVID-19 pandemic, and the 2021 series owing to the country's borders remaining shut, this challenge was replaced by a "Castle Coin Challenge", in-keeping with the theme of being at
Gwrych Castle in Wales, rather than in the Australian Jungle. Other than that, the basic format of the challenge is the same. The only other format change to note is that Kiosk Kev has been replaced by his Welsh counterpart, Kiosk Cledwyn. == Production ==