The magazine focuses on men's fashion and lifestyle, including interviews with public figures. The editors of the periodical are Fabien Kruszelnicki and James West. The publication is run out of
London, England. The
New York Times has described the periodical as, " macho ideals about skateboard culture and biker gangs." Interviews are often done between the featured public figure, such as
James Franco or
Ansel Elgort, and West. Each issue also consists of articles and photographic essays. Many of the photos are taken by Kruszelnicki. Other photographers have included
Hedi Slimane. ==Other periodicals==