,
Taoyuan City The first chairman of the corporation, Chang Wen-chi (張文杞), founded Jian Hsin Corporation Limited (進馨商會) in 1925 with six of his cousins, when Taiwan was still under
Japanese rule, by buying a Japanese beverage producer in Taiwan named "Nikoniko" (
Japanese: ニコニコ;
Chinese: 尼可尼可). Under the Japanese industrial classification scheme Taiwanese businesses owned by Taiwanese were classified as third tier and were limited in their ability to charge higher prices or compete with Japanese companies. Later on, HeySong started to produce various kinds of beverage including
sports drinks,
teas,
coffees,
fruit drinks, and even
alcohol. ==Products==