In 2000,
Conan O'Brien staged a competition on ''
Late Night with Conan O'Brien'' between two of the show's advertisers,
Jim McIngvale of Gallery Furniture and Koch. Hilton Furniture won the Late Night battle of the ads contest, and O'Brien brought Hilton to New York to appear on
Late Night as well as for "an advertiser makeover" from
Foote, Cone & Belding. During this remote, O'Brien met his future wife Liza Powel, who was a copywriter with FCB. ==Personal==