; : :Himeko is the protagonist of the series. She progresses from being a tomboy at the beginning of the series to becoming a refined, feminine and mature girl by the series' end. Erika, her counterpart in the Land of Magic is an elegant princess, but warms to Hime-chan's playfulness which often lands them both in trouble with the King and Queen and Erika's magical broom, Chappy. :Himeko had a childhood crush on the much older Hasekura-senpai, but she gradually falls in love with Daichi instead. The name Himeko means "little princess". Hime-chan's motto is "Ike! Ike! Go! Go! Jump!". (
Come on, Come on, go, go, jump) ; : :Pokota is Himeko's favorite
stuffed animal that is only animate when Himeko is wearing the magic ribbon. He is Himeko's friend and voice of reason, often helping her out of various difficult situations. Daichi was suspicious of Pokota from the first time that he saw him and treated Pokota harshly before he could confirm that Pokota was "alive". Pokota, being a toy has no direct equal in the magic world, but he becomes close friends with a pink cat, Pink-chan. ; : :Daichi is a trouble maker at Himeko's school. By chance they meet at an abandoned house that Himeko was passing by on her way to give Hasekura-senpai a good luck charm. Daichi, who kept to himself prior to meeting Himeko, begins teasing her initially because of her tomboyish behavior. Daichi warms to Hime-chan and they become friends, eventually falling in love with her. He discovers her secret about the ribbon and Pokota. The King and Queen make an exception to the rule of secrecy for Daichi and he often travels with Himeko to the Land of Magic where Camille is his exact counterpart. ; : :Hikaru attends the same class as Himeko and Daichi. She shows interest in Daichi and thinks of Hime-chan as her rival. She becomes suspicious of Hime-chan's secretiveness and she comes close to exposing Hime-chan's secret, but always is foiled at the last minute by one of Hime-chan's friends or by Hime-chan herself. Robelia is Hikaru's mirror match from the Land of Magic. ; : :Sei and his bird, Kantaro are from the Land of Magic. Sei is initially only after Himeko's magic, though after his guise of pretending to be a transfer student is revealed, he befriends Daichi and Hime-chan instead. Hime-chan does not forgive his earlier threatening behavior and rejects Sei's attempts at becoming better acquainted. ; : :Hasekura takes the same bus and is in the same grade of Himeko's older sister, Aiko, and is a senior student to Hime-chan. Hime-chan's crush goes unnoticed by Hasekura and he falls in love with her older sister instead. ; : :Aiko is Himeko's sister. (All of the females in the family have names that end with "ko" (子)) Hasekura and Aiko fall in love which saddens Hime-chan. Aiko is treated as a role model by both of her younger sisters, particularly Hime-chan who chooses Aiko as her first ever transformation. She is also incredibly beautiful and domesticated. ; : :Yumeko is Aiko and Himeko's younger sister. Her exploits with Daichi's younger brother, Shintaro often cause their older siblings much grief. ; : :Shintaro is Daichi's younger brother. He is friends with Yumeko. ; and :
Voiced by: Katsuyo Endou (Manami) and
Minami Takayama (Ichiko) : Himeko, Manami and Ichiko are best friends. Manami claims ownership of Himeko calling her "My hime-chan". She refers to many things as being "cool" and enjoys cooking. Ichiko is referred to as Ii-chan. She is adept at
archery. ; and
Hiroshi :
Voiced by: Chika Sakamoto (Masshi) and
Masami Kikuchi (Hiroshi) : Masshi and Hiroshi are mischievous sprites from the Land of Magic. They cause great destruction and are eventually punished by becoming Hime-chan's assistants. They provide Hime-chan new powers through new accessories other than the ribbon. Hiroshi is a fox-like sprite who has the ability to fly. Masshi does not have a fox-like tail, but looks similar and is lifted from place to place by his partner. ==Incantations==