MarketHistorical romance
Company Profile

Historical romance

Historical romance is a broad category of mass-market fiction focusing on romantic relationships in historical periods, which Byron helped popularize in the early 19th century. The genre often takes the form of the novel.

Varieties
Viking Viking books feature warriors during the Dark Ages or Middle Ages. Heroes in Viking romances are stereotypically masculine men who are later "tamed" by their heroines. Most heroes are described as "tall, blonde, and strikingly handsome." Using the Viking culture allows novels set in these time periods to include some travel, as the Vikings were "adventurers, founding and conquering colonies all over the globe." Tudor Tudor romances are set in England between 1485 and 1558. The heroine is usually captured by the hero in an early part of the novel, and then is forced to succumb to his wishes; eventually she falls in love with her captor. On the rarer occasions where the heroine is the pirate, the book often focuses on her struggle to maintain her freedom of choice while living the life of a man. Regardless of the sex of the pirate, much of the action in the book takes place at sea. Heroes in these novels seek adventure and are forced to conquer the unknown. They are often loners, slightly uncivilized, and "earthy." Their heroines are often forced to travel to the frontier by events outside their control. These women must learn to survive in a man's world, and, by the end of the novel, have conquered their fears with love. In many cases the couple must face a level of personal danger, and, upon surmounting their troubles, are able to forge a strong relationship for the future. Members of Native American tribes who appear in the books are usually depicted as "exotic figures" who "[possess] a freedom to be admired and envied." In many cases, the tribe's love of nature is highlighted. Americana Americana novels are set in the United States between 1880 and 1920, usually in a small town or in the Midwest. ==History==
History
In England One of the first popular historical romances appeared in 1921, when Georgette Heyer published The Black Moth, which is set in 1751. It was not until 1935 that she wrote the first of her signature Regency novels, set around the English Regency period (1811–1820), when the Prince Regent ruled England in place of his ill father, George III. Heyer's Regency novels were inspired by Jane Austen's novels of the late 18th and early 19th century. Because Heyer's writing was set in the midst of events that had occurred over 100 years previously, she included authentic period detail in order for her readers to understand. Where Heyer referred to historical events, it was as background detail to set the period, and did not usually play a key role in the narrative. Heyer's characters often contained more modern-day sensibilities, and more conventional characters in the novels would point out the heroine's eccentricities, such as wanting to marry for love. In the United States The modern romance genre was born in America 1972 with Avon's publication of Kathleen Woodiwiss's The Flame and the Flower, the first romance novel "to [follow] the principals into the bedroom." Aside from its content, the book was revolutionary in that it was one of the first single-title romance novels to be published as an original paperback, rather than being first published in hardcover, and, like the category romances, was distributed in drug stores and other mass-market merchandising outlets. Avon followed its release with the 1974 publication of Woodiwiss's second novel, The Wolf and the Dove and two novels by newcomer Rosemary Rogers. One of Rogers's novels, Dark Fires sold two million copies in its first three months of release, and, by 1975, Publishers Weekly had reported that the "Avon originals" had sold a combined 8 million copies. The following year over 150 historical romance novels, many of them paperback originals, were published, selling over 40 million copies. The success of these novels prompted a new style of writing romance, concentrating primarily on historical fiction tracking the monogamous relationship between a helpless heroines and the hero who rescued her, even if he had been the one to place her in danger. The covers of these novels tended to feature scantily clad women being grabbed by the hero, and caused the novels to be referred to as "bodice-rippers." The term bodice-ripper is now considered offensive to many in the romance industry. This was in contrast to the contemporary romances published during this time, which were often characterized by weak females who fell in love with overbearing alpha males. Although these heroines had active roles in the plot, they were "passive in relationships with the heroes", Across the genre, heroines during this time were usually aged 16–21, with the heroes slightly older, usually around 30. The women were virgins, while the men were not, and both members of the couple were described as beautiful. In the late 1980s, historical romance dominated the romance genre. The most popular of the historical romances were those that featured warriors, knights, pirates, and cowboys. ==Market==
Market
Historical romance novels are rarely published in hardcover, with fewer than 15 receiving that status each year. The contemporary market usually sees 4 to 5 times that many hardcovers. Because historical romances are primarily published in mass-market format, their fortunes are tied to a certain extent to the mass-market trends. Booksellers and large merchandisers are selling fewer mass market paperbacks, preferring trade paperbacks or hardcovers, which prevent historical romances from being sold in some price clubs and other mass merchandise outlets. ==Footnotes==
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