In 1951, the city received the
All-America City Award due to its rapid growth and high standard of living in the southern U.S. Annexation was the central strategy for growth. In 1952, Atlanta annexed
Buckhead as well as vast areas of what are now northwest, southwest, and south Atlanta, adding and tripling its area. By doing so, 100,000 new affluent white residents were added, preserving white political power, expanding the city's property tax base, and enlarging the traditional white upper middle class leadership. This class now had room to expand inside the city limits. Federal court decisions in 1962 and 1963 ended the county-unit system, thus greatly reducing rural Georgia control over the state legislature, enabling Atlanta and other cities to gain proportional political power. The federal courts opened the Democratic Party primary to black voters, who surged in numbers and became increasingly well organized through the
Atlanta Negro Voters League.
Blockbusting and racial transition in neighborhoods In the late 1950s, after forced-housing patterns were outlawed, violence, intimidation, and organized political pressure were used in some white neighborhoods to discourage black people from buying homes there. However, by the late 1950s, such efforts proved futile as
blockbusting drove whites to sell their homes in neighborhoods such as
Adamsville,
Center Hill,
Grove Park in northwest Atlanta, and white sections of
Edgewood and
Kirkwood on the east side. In 1961, the city attempted to thwart blockbusting by erecting road barriers in
Cascade Heights, countering the efforts of civic and business leaders to foster Atlanta as the "city too busy to hate". Efforts to stop transition in Cascade failed too. Neighborhoods of new black homeowners took root, helping alleviate the enormous strain of the lack of housing available to African Americans. Atlanta's western and southern neighborhoods transitioned to majority black — between 1960 and 1970 the number of census tracts that were at least 90% black, tripled.
East Lake,
Kirkwood,
Watts Road,
Reynoldstown,
Almond Park,
Mozley Park,
Center Hill, and
Cascade Heights underwent an almost total transition from white to black. The black proportion of the city's population rose from 38 to 51%. Meanwhile, during the same decade, the city lost 60,000 white residents, a 20% decline.
White flight and the building of malls in the suburbs triggered a slow decline of the central business district. Meanwhile, conservatism grew rapidly in the suburbs, and white Georgians were increasingly willing to vote for Republicans, most notably
Newt Gingrich.
Civil Rights Movement In the wake of the landmark
U.S. Supreme Court decision
Brown v. Board of Education, which helped usher in the
Civil Rights Movement, racial tensions in Atlanta erupted in acts of violence. One such instance occurred on October 12, 1958, when
a Reform Jewish temple on Peachtree Street was bombed. A group of
white supremacists calling themselves the "Confederate Underground" claimed responsibility. The temple's leader, Rabbi
Jacob M. Rothschild, actively spoke out in support of the burgeoning Civil Rights Movement and against segregation, which is likely why the congregation was targeted. In January 1956,
Bobby Grier became the first black player to participate in the
Sugar Bowl. He is also regarded as the first black player to compete at a bowl game in the
Deep South, though others such as
Wallace Triplett had played in games like the 1948 Cotton Bowl in Dallas. Grier's team, the Pittsburgh Panthers, was set to play against the Georgia Tech Yellow Jackets. However, Georgia's Governor
Marvin Griffin beseeched Georgia Tech's president
Blake Van Leer and its players to not participate in this racially integrated game. Griffin was widely criticized by news media leading up to the game, and protests were held by Georgia Tech, locals and University of Georgia students. The protests quickly turned into a riot. The students broke windows, upturned parking meters, hung Griffin in effigy, and marched all the way to the governor's mansion, surrounding it until 3:30 a.m. Griffin publicly blamed Georgia Tech's President for the "riots" and requested he be replaced and Georgia Tech's state funding be cut off. After delivering a commencement speech at the all-Black Morris Brown College, Van Leer was summoned by the board of regents where he was quoted . Despite the governor's objections, Georgia Tech upheld the contract and proceeded to compete in the bowl. In the game's first quarter, a pass interference call against Grier ultimately resulted in Yellow Jackets' 7-0 victory. After the game, Grier was invited by Georgia Tech's president and players to dinner at the segregated St. Charles Hotel. Grier stated that he has mostly positive memories about the experience, including the support from teammates and letters from all over the world. President Van Leer would die two weeks later, his family publicly stated it was from the stress of this event and death threats. In the 1960s, Atlanta was a major organizing center of the Civil Rights Movement, with
Martin Luther King Jr., and students from Atlanta's historically black colleges and universities playing major roles in the movement's leadership. On October 19, 1960, a sit-in at the lunch counters of several Atlanta department stores led to the arrest of Dr. King and several students. This drew attention from the national media and from presidential candidate
John F. Kennedy. Despite this incident, Atlanta's political and business leaders fostered Atlanta's image as "the city too busy to hate". While the city mostly avoided confrontation, minor race riots did occur in 1965 and 1968.
Desegregation Desegregation of the public sphere came in stages, with buses and
trolleybuses desegregated in 1959, restaurants at
Rich's department store in 1961, (though
Lester Maddox's Pickrick restaurant famously remained segregated through 1964), and movie theaters in 1962–3. While in 1961, Mayor
Ivan Allen Jr. became one of the few Southern white mayors to support desegregation of his city's public schools, initial compliance was token, and in reality desegregation occurred in stages from 1961 to 1973.
1962 air crash and influence on art scene In 1962, Atlanta in general and its arts community in particular were shaken by the deaths of 106 people on
Air France charter flight
007, which crashed. The
Atlanta Art Association had sponsored a month-long tour of the art treasures of Europe. 106 of the tour members were heading home to Atlanta on the flight. The group included many of Atlanta's cultural and civic leaders. Atlanta mayor
Ivan Allen Jr. went to Orly, France, to inspect the crash site where so many important Atlantans perished. The loss was a catalyst for the arts in Atlanta and helped create the
Woodruff Arts Center, originally called the Memorial Arts Center, as a tribute to the victims, and led to the creation of the Atlanta Arts Alliance. The French government donated a
Rodin sculpture,
The Shade, to the
High in memory of the victims of the crash. The crash occurred during the Civil Rights Movement and affected it, as well. Martin Luther King Jr., and
Harry Belafonte announced cancellation of a
sit-in in downtown Atlanta as a conciliatory gesture to the grieving city, while
Nation of Islam leader
Malcolm X gained widespread national attention for the first time by expressing joy over the deaths of the all-white group.
Freeway construction and revolts Atlanta's freeway system was completed in the 1950s and 1960s, with the
Perimeter completed in 1969. Historic neighborhoods such as
Washington-Rawson and
Copenhill were damaged or destroyed in the process. Additional proposed freeways were never built due to the
protests of city residents. The opposition lasted three decades, with then-governor
Jimmy Carter playing a key role in stopping
I-485 through
Morningside and
Virginia Highland to
Inman Park in 1973, but pushing hard in the 1980s for a
"Presidential Parkway" between downtown, the new
Carter Center, and
Druid Hills/
Emory.
Urban renewal In the 1960s, slums such as
Buttermilk Bottom near today's Civic Center were razed, in principle to build better housing, but much of the land remained empty until the 1980s, when mixed-income communities were built in what was renamed
Bedford Pine. The African-American community east of downtown suffered as the center of the black economy moved squarely to southwestern Atlanta. During the 1960s, African-American citizens'-rights groups such as
U-Rescue emerged to address the lack of housing for poor black people.
Shoppers move to new malls as Downtown gains new roles The first major mall built in Atlanta was
Lenox Square in Buckhead, opening in August 1959. From 1964 until 1973, nine major malls opened, most at the Perimeter freeway:
Cobb Center in 1963,
Columbia Mall in 1964,
North DeKalb and
Greenbriar malls in 1965,
South DeKalb Mall in 1968,
Phipps Plaza (near Lenox Square) in 1969,
Perimeter and
Northlake malls in 1971, and
Cumberland Mall in 1973.
Downtown Atlanta became less and less a shopping destination for the area's shoppers.
Rich's closed its flagship store downtown in 1991, leaving government offices the major presence in the
South Downtown area around it. On the north side of Five Points, Downtown continued as the
largest concentration of office space in Metro Atlanta, though it began to compete with Midtown, Buckhead, and the suburbs. The first four towers of
Peachtree Center were built in 1965–1967, including the
Hyatt Regency Atlanta, designed by
John Portman, with its 22-story atrium. In total, 17 buildings of more than 15n floors were built in the 1960s. The center of gravity of Downtown Atlanta correspondingly moved north from the
Five Points area towards
Peachtree Center. Atlanta's convention and hotel facilities also grew immensely.
John C. Portman Jr. designed and opened what is now the
AmericasMart merchandise mart in 1958; the Sheraton Atlanta, the city's first convention hotel, was built in the 1960s; the Atlanta Hilton opened in 1971; as did two Portman-designed hotels: the Peachtree Plaza Hotel now owned by
Westin in 1976, and the
Marriott in 1985. The
Omni Coliseum opened in 1976, as did the
Georgia World Congress Center (GWCC). The GWCC expanded multiple times in succeeding decades and helped make Atlanta one of the country's top convention cities.
Black political power and Mayor Jackson In 1960, whites comprised 61.7% of the city's population. African Americans became a majority in the city by 1970, and exercised new-found political influence by electing Atlanta's first black mayor,
Maynard Jackson, in 1973. In 1974, the Board of Aldermen was officially overhauled into the
Atlanta City Council. During Jackson's first term as mayor, much progress was made in improving race relations in and around Atlanta, and Atlanta acquired the motto "A City Too Busy to Hate". As mayor, he led the beginnings and much of the progress on several huge public-works projects in Atlanta and its region. He helped arrange for the rebuilding of the airport's huge terminal to modern standards, and this airport was renamed the
Hartsfield-Jackson Atlanta International Airport in his honor shortly after his death, also named after him is the new
Maynard Holbrook Jackson Jr. International Terminal which opened in May 2012. He also
fought against the construction of freeways through intown neighborhoods.
Construction of MARTA rail system In 1965, an act of the
Georgia General Assembly created the
Metropolitan Atlanta Rapid Transit Authority, or
MARTA, which was to provide rapid transit for the five largest metropolitan counties:
DeKalb, Fulton,
Clayton,
Gwinnett, and
Cobb, but a referendum authorizing participation in the system failed in Cobb County. A 1968 referendum to fund MARTA failed, but in 1971, Fulton and DeKalb Counties passed a 1% sales tax increase to pay for operations, while Clayton and Gwinnett counties overwhelmingly rejected the tax in referendum, fearing the introduction of crime and "undesirable elements". In 1972, the agency bought the existing, bus-only
Atlanta Transit Company. Construction began on the new rail system in 1975. Service started in June 1979, running east–west from
Georgia State University downtown to
Avondale. The
Five Points downtown hub opened later that year. A short north–south line opened in 1981, which by 1984 had been extended to reach from
Brookhaven to
Lakewood/Fort McPherson. In 1988, the line was extended to a
station inside the airport terminal.
Child murders Atlanta was rocked by a
series of murders of children from the summer of 1979 until the spring of 1981. Over the two-year period, at least 22 children, and 6 adults were killed, all of them black. Atlanta native
Wayne Williams, also black and 23 years old at the time of the last murder, was convicted of two of the murders and sent to prison for life. The rest of the crimes remain unsolved today.
Mayor Andrew Young In 1981, after being urged by a number of people, including
Coretta Scott King, the widow of Martin Luther King Jr., Democratic Congressman
Andrew Young ran for
mayor of
Atlanta. He was elected later that year with 55% of the vote, succeeding
Maynard Jackson. As mayor of Atlanta, he brought in $70 billion of new private investment. He continued and expanded Maynard Jackson's programs for including minority and female-owned businesses in all city contracts. The Mayor's Task Force on Education established the Dream Jamboree College Fair that tripled the college scholarships given to Atlanta public school graduates. In 1985, he was involved in privatizing the Atlanta Zoo, which was renamed
Zoo Atlanta. The then-moribund zoo was overhauled, making ecological habitats specific to different animals. Young was re-elected as Mayor in 1985 with more than 80% of the vote. Atlanta hosted the
1988 Democratic National Convention during Young's tenure. He was prohibited by
term limits from running for a third term. He was succeeded by Maynard Jackson who returned as mayor from 1990 to 1994.
Bill Campbell succeeded Jackson as mayor in 1994 and served through 2002.
Campbell mayorship and failure of Atlanta Empowerment Zone In November 1994, the Atlanta Empowerment Zone was established, a 10-year, $250 million federal program to revitalize Atlanta's 34 poorest neighborhoods including
The Bluff. Scathing reports from both the U.S.
Department of Housing and Urban Development and the Georgia Department of Community Affairs revealed corruption, waste, bureaucratic incompetence, and specifically called out interference by mayor
Bill Campbell. In 1993-1996 about 250,000 people attended
Freaknik, an annual Spring Break gathering for African Americans which was not centrally organized and which resulted in much traffic gridlock and increased crime. After a 1996 crackdown annual attendance dissipated and the event moved to other cities. ==Olympic and World City: 1990present==