HitClips is a digital audio player created by Tiger Electronics that plays low-fidelity mono one-minute clips of usually teen pop hits from exchangeable chip cartridges. It first launched on August 11, 2000 in the United States, with a McDonald's and Jive Records promotional campaign selling the micro personal player with either "Stronger" by Britney Spears or "It's Gonna Be Me" by NSYNC. The full HitClips lineup debuted on September 28, 2000 at retail stores, with an expanded lineup of music chips and players. Later, a version for young children known as KidClips was launched. Tiger Electronics had licensing agreements for HitClips with popular major record labels including Atlantic Records, Zomba Label Group and Capitol Records.