After South Korea's democratic reform in 1987, the government moved to create a new commercial broadcaster in South Korea, the second after the
Munhwa Broadcasting Corporation (MBC). Unlike MBC, previously a part of the
Korean Broadcasting System (KBS) broadcasting sporting events like the
1986 FIFA World Cup, the new commercial broadcaster was to become a broad alternative channel for the public. The Korean government announced in June 1990 that it would allow licenses to the private sector again, after ten years of hiatus. This was also seen as a counterweight to the start of NHK BS1, which was received in Korea, and was seen as controversial by pundits over trauma from the
Japanese occupation in the first half of the century. SBS was founded in Seoul on 14 November 1990, and marked its establishment with initial experimental demo broadcasts, with test transmissions for its TV and radio channels following on 1 December 1990. This move was met with some criticism, due to its connections with the Taeyoung construction corporation, who owned 30% of the shares. The
Hankook Ilbo even called the affair "the scandal of the Sixth Republic". On 20 March 1991, SBS started its regular broadcasts, launching SBS Radio's first regular broadcast on
AM 792kHz. On 1 December 1991, the 30th anniversary of MBC, SBS commenced its official broadcasts with the introduction of SBS TV at 10:00am in
Seoul, designated as "The Day of Birth of SBS", as broadcast by MBC on the program
MBC Newsdesk. Initially, SBS was only broadcast terrestrially in Seoul and its surrounding areas. On 9 October 1992, the government began accepting applications for private broadcasting stations in other regions of the country. SBS planned for a
television and radio broadcast affiliate network to air SBS programs on other new regional channels before its 5th anniversary. In 1994, the private
Korea New Network (KNN) in
Busan,
Taejon Broadcasting Corporation (TJB) in
Daejeon,
Daegu Broadcasting Corporation (TBC) in
Daegu, and
Kwangju Broadcasting Corporation (KBC) in
Gwangju were created, after government approval. On 14 May 1995, SBS launched its national television network with new local affiliates, KNN, TJB, TBC, and KBC, airing SBS programming on the regional channels while local stations created local programming to suit the local residents needs. In 1996, an FM radio station was established to complement the existing AM station. In February, the five SBS stations formed an association. On 14 November 1996,
SBS Power FM began broadcasting on 107.7 MHz as a music-centric station. On 4 January 1999, the original SBS Radio on AM 792 kHz began broadcasting on FM as well. The station rebranded as
SBS Love FM on 103.5 MHz, broadcasting simultaneously on AM and FM frequencies.
High-definition digital television was introduced in 2001.
Digital Multimedia Broadcasting (DMB) was introduced in 2005. SBS introduced its current logo on 14 November 2000, after its 10th anniversary celebration entitled "SBS 10th Anniversary Special: Thank You, Viewers". SBS also used the slogan "Humanism thru Digital" until January 2010, when a new slogan was introduced: "Together, we make delight". On 29 October 2012, SBS TV became South Korea's second channel to broadcast 24 hours a day. However, this was discontinued in 2017, and the channel has reverted to daily sign-off routines overnight. == CEOs ==