Official manufacture of the VE sedan began at
Holden's production facility in
Elizabeth, South Australia, on 13 July 2006. Three days later, Holden debuted the car at the
Melbourne Convention Centre, an event that was broadcast simultaneously via the Internet. Its debut occurred alongside that of the company's
flagship model, the
Statesman/Caprice (WM). Before this, Holden announced that the VE
station wagon and
utility body styles would be delayed, while the
VZ equivalents would continue to be produced. The VE Ute was revealed on 22 August 2007. This was followed by the unveiling of the Sportwagon concept late that year, the production version of which was released in July 2008.
Sedan Across the seven years of development the VE became Holden's largest and most expensive project, representing an expenditure of approximately
A$1.03 billion and 3.4 million kilometres (2.1 million miles) of testing. In late 1998 design chief
Michael Simcoe sketched the initial concept for the VE—a rakish sedan with a long wheelbase and shorter
overhangs—to guide management and designers. The sketch formed the design basis for the eventual production-ready car. In early 1999 Peter Hughes—manager of exterior design for Holden—produced a two-dimensional image of a sketch drawn earlier by Simcoe. By late 2000 eight initial exterior sketches were selected, then narrowed down to four through a voting process within the design team. These designs featured the same core elements: prominent wheel arches, an aggressive stance, dynamic lines and short overhangs. Full-size
clay models of the four chosen sketches were created. By July 2002 the speculative phase had ended, and a single exterior design direction was chosen. With only four years left before the car's launch, and without having undergone practical testing or real-world engineering, the team turned to a
computer-aided industrial design program,
Autodesk Alias. One solitary VE concept was refined, sculpted, taken to Holden's
Lang Lang Proving Ground, placed on the
skidpan, and scrutinised by designers and directors from up close and far away to assess how much prominence it had on the road. In February 2003 the designers provided important information to the engineering team, and by May 2003 the design was finalised and approved by Peter Hughes. By July 2003 the teams created the final design mock-up, featuring a fully transparent model with a glasshouse structure. In 2004, two years before the release of the VE Commodore, Holden unveiled the
Torana TT36 concept car at the
Australian International Motor Show in Sydney. This concept previewed the production Commodore and allowed Holden to assess public response to the car's exterior design. Some production-ready components, such as the
steering wheel and the
handbrake lever, were adapted from the TT36 for the production VE. After completing the initial design sketches, Holden's engineers quickly began work on developing the
chassis.
Opel discontinued the
rear-wheel drive Omega in 2003. Holden, having used this
platform for all earlier Commodore generations, had two options: adopt another
General Motors (GM) platform or create a new architecture. GM's new premium rear-wheel drive Sigma platform, which was set to debut in the
Cadillac CTS, was offered to Holden's engineers, who believed that it was unsuitable for the car's requirements. The shoulder width in the rear seat was too narrow. Holden chose to develop a new platform, the
GM Zeta, which also served as the basis for several later GM vehicles. The car features a double-pivot
MacPherson strut front
suspension and a four-link
independent rear suspension, which replaced the earlier MacPherson strut front, and semi-trailing arm rear, designs.
Denny Mooney was appointed chairman of Holden in January 2004. Using high-strength steel, the body structure is 50 per cent
stiffer than the outgoing model. Strength enhancements include the incorporation of tailor-welded blanks in the front chassis rails and floor reinforcing, resulting in a bare shell mass of . These advancements not only result in
noise, vibration and harshness reductions but also lead to improved handling and crash safety. The development of the VE prompted Holden to redesign its facility in Elizabeth, South Australia, which would facilitate the assembly of entire sections of the car off the foremost production line. This allowed for a seamless construction of complete sub-assemblies, such as the engine and transmissions, to be assembled on rigs that simplify production. This is applied to the front-end module of the VE Commodore, which comprises accessory components such as
headlights,
bumpers and
airbag sensors. The production method permits the easy removal of the entire front-end as a single-piece unit, resulting in reduced
repair costs and easier access to the engine bay. The method was first used by GM and won the
SAE Australasia's 2006 "Automotive Engineering Excellence Award". Holden implemented a modular design structure known as the "Flex" strategy for the VE's interior, where fundamentally different components, such as audio systems and instrument clusters, could easily be swapped between variants while keeping production costs manageable. This approach resulted in significantly greater differentiation between the variants compared to the previous model, offering three distinct interior styles:
Functional,
Performance and
Luxury. The VE model introduced several updates, including a new four-strut hinge system for the
boot and replacing the previous "gooseneck" hinges. High-specification variants feature expandable door pockets and a "blackout" mode that illuminates only the
speedometer at night. The handbrake is flush-fitting and integrated into a symmetrical
centre console allowing the car to be easily re-configured for
left-hand drive markets and thus reducing redesign and redevelopment costs. the Sportwagon marked a departure from previous Commodore
station wagons. Representing an A$110 million investment and over of road testing, the VE Sportwagon programme aimed to address the changing station wagon market, due to the growth of the sales of
sport utility vehicles (SUVs) and the overreliance on
fleet purchasing. Recognising a shift away from traditional station wagons, Holden sought to develop a sportier and more stylish station wagon, dubbed the
Sportwagon. Up to 90 per cent of VZ wagons were bought by fleet companies, and Holden desired to attract more retail customers; they decided to develop a lower, sportier wagon as an alternative to SUVs. The Sportwagon, unlike all previous models—which shared their long-
wheelbase with the
Statesman/Caprice—is built on the same wheelbase platform as the sedan. While this adjustment resulted in a cargo capacity reduction from the VZ's , the sedan's near 50:50 weight distribution is retained. To ensure the cargo opening is large enough, the tailgate is hinged well up into the roofline. The design of the tailgate is compact enough to open in just of space, a feature publicised in Sportwagon television commercials. Modifications to the
suspension were made to accommodate the Sportwagon's different design characteristics, including stiffer springs, alterations to the
anti-roll bar, and an additional ball joint in the rear suspension to handle the increased weight. Compared to the sedan,
kerb weight was increased by about .
Ute 's wheelbase. The Holden Ute—the
coupe utility body style—was unveiled on 22 August 2007 via the Internet and was designed to be a "lifestyle vehicle", a shift from the traditional "workhorse" market. The VE Ute program received an investment of around A$105.1 million. The design was conceived in 2000, when the team began developing the design of the VE sedan and the global rear-wheel-drive architecture. At that time, many of the surfaces, details, and linework along the sides of the car were incorporated to ensure the flexibility needed to extend the design to accommodate a Ute. The Holden Ute shares its wheelbase with the WM Statesman/Caprice. The horizontal tail light was meant to give the Ute what Tony Stolfo—the chief designer of the VE—describes as "a more car-like persona", as did the raised numberplate housing and full one-piece bumper. == Safety ==