The area was a
lemon grove until 1903, when
Daeida Beveridge allowed one corner of the dirt intersection on her property to be used for the
Hollywood Memorial Church. The streets were renamed in 1910, when the city of Hollywood was annexed into Los Angeles. Beginning in the 1920s, during the
Golden Age of Hollywood, the area began to see an influx of money and influence as movie and music businesses moved to the district, turning the local farms and orchards into movie
backlots. Hollywood and Vine was the second busiest intersection in the city, after
Wilshire Boulevard and
Western Avenue. In the 1930s, radio station
KFWB spoke of "broadcasting live from Hollywood and Vine," and newspaper columnists
Hedda Hopper and
Jimmie Fidler regularly touted the intersection's mystique. Later
Neil Armstrong,
Buzz Aldrin and
Michael Collins, the astronauts of the first lunar landing mission
Apollo 11, were awarded television stars for coverage of the mission, and given the places of honor at all four corners of Hollywood and Vine. By the 1960s, however, many studios and broadcasters had moved onto more upscale areas, and the area fell into disrepair and disrepute, with many abandoned stores and offices, and the streets themselves, claimed by
squatters and
panhandlers. It took several decades for redevelopment to take hold, and visitors looking for Hollywood dreams were often taken aback by the area's contrast with shinier tourist meccas. The Hollywood/Vine subway station opened in 1999, and led to more sustained and serious redevelopment in the area. On May 29, 2003, Hollywood and Vine was named "Bob Hope Square" to commemorate
Hope's 100th birthday. A number of high-profile projects have attempted to restore the lost luster of the area, most notably the $600 million
W Hollywood Hotel and Residences, which opened in 2010. Other large projects include a $50-million conversion of the
Equitable Building A
pedestrian scramble was added to the intersection in 2018. ==Buildings==