MarketHomies (toy)
Company Profile

Homies (toy)

Homies are a series of two-inch plastic collectible figurines representing various Chicano Mexican American characters. The line of toys was created by David Gonzales and based on a comic strip that Gonzales created featuring a cast of characters from his youth. Introduced in the year 1998, Homies were initially sold in grocery store vending machines and have become a highly collectible item, and have spawned many imitation toys.

Background and history
Gonzales began drawing comics while he was in high school. His amateur comic strip was called The Adventures of Chico Loco, and the characters were based on "barrio guys," as Gonzales grew up on the tough streets of a poverty-ridden Mexican-American neighborhood. The main character, based on Gonzales himself, was called "Hollywood." The strip, which later changed its title to The Adventures of Hollywood, In 1998, Gonzales released the first set of Homies figurines, initially sold in supermarket vending machines located in Chicano communities. The first series featured the male characters Eight Ball, Smiley, Big Loco, Droopy, Sapo, and Mr. Raza. The toys were widely popular, with the first series selling a million Homies figures in four months. The figures caused controversy after their initial release as members of the Los Angeles Police Department argued that the "urban, inner-city Latino" figures glorified gang life. Law enforcement entities pressured retailers to stop selling Homies; as a result, many mainstream stores, such as Walmart and Safeway, stopped selling the toys. In response, Gonzales repeatedly explained that he "did not create Homies to glamorize gang life." He created stories for each of the characters on the Homies website, with each one embodying a positive trait. Stores quickly returned the Homies to their shelves; the resulting media coverage of the controversy helped Homies gain ever more popularity. According to Gonzales, he has received orders from countries in Europe, South America, and Africa requesting Homies characters representing people from those continents. By 2005, the Homies line featured female characters, as well as characters with Puerto Rican, Filipino, and Japanese backgrounds. There have been 14 series of Homies, with more than 200 characters. == Description ==
Description
In their fictional world, the Homies are a group of tightly knit Chicano buddies who grew up in the Mexican-American barrio of "Quien Sabe" ("Who knows?") located in East Los Angeles. In an inner-city world plagued by poverty, violence, and drugs, the Homies form a strong and binding cultural support system that enables them to overcome the surrounding negativity, allowing for laughter and good times as an antidote to reality. As befitting these characters from the barrio, many Homies wear bandanas and baggy pants. • Mr. Raza — highly educated, with degrees in Chicano Studies and Latin American and Pre-Columbian History • Shady — mother who works as a stripper to support her son • Willie G — ex-gangster who works as a counsellor, trying to turn children away from crime. Paralyzed form the waist down as the result of gang violence. • Whisper — half-Spanish and half-Sicilian, she is related to The Palermos == Cultural impact ==
Cultural impact
The LAPD's complaints about the Homies figures were based on the characters' appearances. Since gang members are usually depicted in similar clothes as those of the Homies, the police felt the toys promoted gang life. Since they are roughly 1/32 in scale, and are cheaper and more readily available than the figures purpose-manufactured for the hobby, Homies and Gonzales' other figures are sometimes used in the scenery of slot car layouts. == Spin-offs and ancillary products ==
Spin-offs and ancillary products
Homies characters have been featured on school folders, lunchboxes, breath mints, and beach towels. Other spin-off toys include The Palermos, a line featuring a fictional Italian American former mafia family now running a pizzeria; and a Trailer Park series. == In other media ==
In other media
In the Season 1 finale episode of The Venture Bros, "Return to Spider-Skull Island", Dr. Orpheus acquires a "Homeboy" figurine from a diner's vending machine, a clear reference to the Homies figures. American Dad shows Stan breaking a Fabergé egg and saying, "I thought it would have candy or at least a little homie in there." In 2007, LATV produced a stop-motion animated show about the figures called The Homies Hip Hop Show. Featuring the voices of Karen Anzoategui, Eduardo Arenas, and Wendy Carrillo, the show went straight to DVD. In 2008, the Homie Rollerz video game was released on the Nintendo DS. ==References==
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