The modern purpose of honeymooning varies by culture. For those in an
arranged marriage, a honeymoon is a time to get to know one another. For some cultures, it is a time for the couple to become sexually intimate. For other cultures, the purpose of the honeymoon mainly involves spending time to relax, creating a shared memorable experience for the couple, and adjusting to married life. According to the 2023 Global Wedding Report done by
The Knot, among the 15 countries surveyed, an average of 75% of couples took a honeymoon. Honeymoons are most popular in European countries. Conversely, fewer than half of couples in India take a honeymoon. Beach resorts are the preferred location for many couples.
United States Honeymoons are a $12 billion a year industry. In the United States, an average couple spends $4,500 for their honeymoon.
Niagara Falls was a popular honeymoon destination for Americans in the 1980s, but it has since become less favored due to the increasing costs of air travel.
Solomoon or unimoon An emerging 21st-century travel trend is the "solomoon" or "unimoon", a separate, solo holiday the newlyweds take without their spouse.
The New Zealand Herald cites a report by
The New York Times that such alternatives to honeymoons are "particularly suited for couples who just cannot agree on where to go". ==Effects==