Development Development on the series began in August 2016 under the working title
Motherland, and on June 5, 2018, a pilot had been ordered. On March 5, 2019, it was announced that
Freeform had given the production a straight-to-series order for a first season consisting of ten episodes. The series was created by Eliot Laurence, who was also expected to executive produce alongside
Will Ferrell, Adam McKay,
Kevin Messick,
Maria Maggenti, and
Steven Adelson. The pilot was also directed by Adelson. Production companies involved with the series were slated to include Freeform Studios and
Gary Sanchez Productions. On May 14, 2019, an official trailer for the series was released. The series premiered on March 18, 2020.
David J. Peterson along with Jessie Sams created the language known as Méníshè, which is spoken on the show by the Tarim, and is described as an "ancient witch language". Laurence and his team knew of Peterson from his previous work on
Game of Thrones and hired him to create the language for the show. On May 19, 2020, Freeform renewed the series for a second season, which premiered on June 22, 2021. On August 23, 2021, Freeform renewed the series for a third and final season, which premiered on June 21, 2022.
Casting Alongside the initial series announcement, it was reported that
Taylor Hickson, Jessica Sutton, Amalia Holm, and
Demetria McKinney had been cast in series regular roles. Kelcey Mawema, one of the leads in the original pilot, was recast. On March 28, 2019, it was announced that Ashley Nicole Williams had replaced Kelcey Mawema. On August 9, 2019, it was announced that Bernadette Beck would be guest starring in the series. On September 24, 2019, it was announced that Kai Bradbury would be joining the cast in a recurring role. On January 28, 2020, Sarah Yarkin was cast in a recurring capacity. On May 19, 2020,
Lyne Renée was promoted as a series regular for the second season. On May 27, 2021,
Victor Webster, Mellany Barros, Praneet Akilla, Ess Hödlmoser and
Arlen Aguayo were cast in recurring roles for the second season.
Filming Filming for the pilot took place in July 2018.
Principal photography for the first season began on April 22, 2019, and ended on August 23, 2019, in
Vancouver, British Columbia. Filming took place in the
Cloverdale area of
Surrey, British Columbia, from May 9 to 10, 2019. Filming for the second season began on October 9, 2020, and concluded on April 1, 2021. Filming for the third season began on November 2, 2021, and concluded on April 14, 2022. == International releases ==