Hook's music is
West Coast and
alternative hip hop. Jack Angell of
The Fader described her flow as "staccato" and "unorthodox" and her lyrics as "unapologetic", also writing that her 2019 album,
Bully, was "a
SoundCloud-influenced take on classic West Coast
hyphy and
G-funk styles". Pierre and
NPR's Stephen Thompson both called her rapping style "combative".
Uproxxs Aaron Williams also wrote in 2020 that she has "an unconventional flow and a quirky ear for beats". Jordan Darville, for
The Fader, wrote that her 2024 album
Castle showcased her "experimental tendencies". Hook has stated that her primary musical inspiration is
Back from the Dead, a 2012 mixtape by
Chief Keef, which she listened to while high on
psychedelics and was inspired by its experimental nature. She has also said that she is inspired by artists she was introduced to by her parents growing up: R&B artists such as
Mary J. Blige and
SWV from her mother,
chopped and screwed music from her biological father, and hip hop artists such as
Rick Ross and
Nipsey Hussle from her stepfather. Hook also produces her own music. ==Personal life==