MarketHoosier Racing Tire
Company Profile

Hoosier Racing Tire

Hoosier Racing Tire is a subsidiary of Continental AG that primarily specialises in the production of tires for race competition use. Headquartered in Lakeville, Indiana, the company was founded in 1957. Hoosier employs nearly 500 people, and has provided tires for use in series sanctioned by IHRA, NHRA, ARCA, CRA, NASCAR, IMCA, WISSOTA, SCCA, NASA, AIS, USAC, World of Outlaws, Lucas Oil Late Model Dirt Series and FIA World Rallycross Championship. Hoosier makes tires aimed at both amateurs and professionals competing in a variety of disciplines including stock car racing, road racing, dirt track racing, drag racing, rallying, and more.

History
Hoosier Racing Tire was founded in 1957 in Lakeville, Indiana, by stock car racer Robert Newton, and Joyce Newton. Newton wished to design a faster tire compound to gain an advantage against fellow racers. This was done by retreading street tires in order to obtain a compound that would adequately gain enough traction. Using an abandoned barn in South Bend, Indiana to start his business, he began sales to local racers. The Hoosier logo is colored after Newton's race car at the time which was purple. The founder of Hoosier Racing Tire, Robert Newton, died in 2012, aged 85, at his home in Lakeville, Indiana. His wife and cofounder, Joyce Newton, died aged 85 on January 16, 2018. Continental Tire produces most motorsportrelated tires at the Plymouth, Indiana, tire plant, carrying the Hoosier, Continental, and General Tire tire brands. ==Gallery==
Gallery
File:FSAE Hoosier.jpg|Carleton University Formula Student car with Hoosier tires. File:Fasttube Roll-Out 2013 FT 2010 fl.jpg|Formula Student with Hoosier tires. File:Kyle Busch KBM Dirt Late Model Williams Grove 2009.jpg|Kyle Busch Dirt Late Model with Hoosier Tires. File:Hoosier.JPG|A Hoosier Racing Tire. File:15 Donny Schatz 2013.JPG|Donny Schatz World of Outlaw Sprint Car with Hoosier Tires. ==See also==
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