short, 1930 From 1932 to 1953, he was one of the more popular radio bandleaders, heard on both NBC and CBS in a variety of different formats over the years. He began on the NBC Blue Network in 1932 with Shell Oil's
Ship of Joy and
Answers by the Dancers. During the late 1930s on CBS he did ''Captain Dobbsie's Ship of Joy
and Horace Heidt's Alemite Brigadiers'' before returning to NBC for 1937–39 broadcasts. It was at this time that the band featured guitarist
Alvino Rey and
The King Sisters. Singer
Matt Dennis got his start with Heidt's band, and
Art Carney was the band's singing comedian. The Heidt band's recordings were highly successful, with "Gone with the Wind" going to No. 1 in 1937 and "Ti-Pi-Tin" to No. 1 in 1938. The
1941 film of the same title, produced by
James Roosevelt (son of the U.S. president) and directed by
George Marshall, starred
James Stewart and
Paulette Goddard, and it featured Heidt portraying himself with his band. Carney can be glimpsed in some of the film's musical numbers. The movie gives a fairly accurate depiction of Heidt's radio show but features staged sequences, such as a scene in which a Minnesota farmer is allegedly phoned at random by Heidt during his radio show. From 1940 to 1944 he did
Tums Treasure Chest, followed by 1943–45 shows on the Blue Network.
Lucky Strike sponsored
The American Way on CBS in 1953. The show was called "
The Original Youth Opportunity Program", the first televised, traveling talent show in America. The first winner of this show was famous accordion player
Dick Contino. Other discoveries of note include,
Dean Jones (actor),
Johnny Carson,
Marlene Willis,
Florence Henderson,
Al Hirt,
Dominic Frontiere,
Richard Keith (actor),
Johnny Standley, Ralph Sigwald, Conley Graves, Dick Kerr, and
Doodles Weaver. Heidt died in 1986, aged 85. ==Legacy==