The fire started in the ballroom's ceiling. The old ceiling, which was deemed a fire hazard, was not removed when the new ceiling was installed, providing kindling for the fire, which started from faulty wires. The first call to the
Jacksonville Fire Department was made at 7:45 a.m., by hotel
doorman Alton Joseph Crowden. Smoke was traveling through the 13-story building, and hotel visitors climbed out of the smoky building with the help of other patrons and bedsheets tied together. Mayor
W. Haydon Burns immediately called for assistance from the
U.S. Navy, and eight helicopters flew to downtown from
Cecil Field and
NAS Jacksonville. The airmen helped the patrons exit the building, and transported them to a nearby parking lot, where
ambulances were waiting. The fire was extinguished by 9:30 a.m., and it was estimated that nearly 475 people were saved from the burning building. == Victims ==