On September 28, 2006,
HP acquired
VoodooPC, a company that specialized in producing high-end, personalized gaming computers. Earlier that year,
Dell, competitor to HP, had acquired
Alienware, competitor to VoodooPC. On June 10, 2008, VoodooPC launched the OMEN brand. On November 4, 2014, HP relaunched the OMEN brand of gaming computers that inherited VoodooPC's tribal mask logo. The first product under the new brand was a 15-inch gaming laptop. HP changed the logo of the OMEN brand from the tribal mask design to a simple 45° square shape in 2020. In February 2021, HP acquired HyperX from
Kingston and no longer produces gaming peripherals. In March 2025, HP announced a lineup of OMEN-branded standalone PC parts. Their initial offering included two sizes of
case fans, two sizes of
AIO CPU cooling units, and a 1000W
PSU. ==Desktops==