The bank maintains a network of 327 branches throughout
England and
Wales, with a much smaller presence in
Scotland and
Northern Ireland where local banks tend to dominate. In recent years, branches have undergone a programme of rolling refurbishment, with a focus on open-plan areas, increased self-service 'Express Banking' machines, ATMs, and an improved layout. Branches also feature HSBC Live, a radio station specifically produced for the bank by media company Immedia in
Newbury, Berkshire. In mid-2003, HSBC became the first UK high-street lender to offer
homebuying products in compliance with
Sharia (Islamic) law, which prohibits the charging or payment of interest. The range now includes a bank account, home insurance policy (
takaful), and home finance. In April 2008, HSBC launched a campaign selling mortgages. This was seen as a risky move by media and HSBC staff due to their previous non-plus attitude building on their 3% market share of the mortgage market. While other banks and building societies felt the effects of the 'credit crunch', HSBC, bolstered by a favourable savings to lending ratio, unveiled a mortgage rate matching deal that would offer non-HSBC mortgage customers the ability to match their current mortgage rate. In 2009, the bank closed its outlets in
Morrisons supermarkets which had traded under the
Your bank at Morrisons brand following the end of an agreement between the two businesses. The outlets offered a range of financial services, including an exclusive credit card and
savings account. In March 2015, the bank announced its intention to move its UK retail banking headquarters from London to Birmingham (
One Centenary Square) in 2018 as part of the programme of
ring-fencing overseen by the
Prudential Regulation Authority. The programme saw the bank segregate 250 IT systems, change sort code details for approximately 400,000 accounts, and transfer almost 14.5m customers to the new UK arm. The bank also announced it would brand the new arm, including all of its branches, as HSBC UK. It had previously been speculated that HSBC might revive the
Midland Bank name or use the
first direct brand for its branch network. The new name was rolled out in 2018. As part of setting up the new bank, a new board and legal structure was created. In November 2016,
Clara Furse was named as the first Chairwoman of HSBC UK Bank plc. ==Other UK operations==